Soc 28 Commercialisation Of Sport Flashcards
What is commercialisation?
Making something available on the market and using it to make profit
What is the media?
The main means of mass communication (television, radio, newspapers and internet)
What is deviance?
Behaviour that falls outside what is thought to be acceptable: goes against the moral values or laws of the sport
What is negative deviance?
Deviance that has all intentions to cause harm or break the rules
What is positive deviance?
Deviance where there is no intention to cause harm or break the rules
What is sportsmanship?
Qualities or fairness, following the rules and being gracious in defeat or victory
What is gamesmanship?
Bending the rules/laws of a sport without actually breaking them