Soc 28 - Commercialisation in Sport Flashcards

1
Q

3 advantages of commercialisation

A
  • provides many sources for funds for individuals, groups and competition
  • can support athletes who might otherwise not be able to take part
  • individual sports people and sports club can become rich and famous
  • raises awareness
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2
Q

Commercialisation

A

Making something available on the market / using something to make a profit

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3
Q

Media

A

The main means of mass communication (television, radio, newspaper and internet)

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4
Q

How has commercialisation changed sport

A
  • commercialisation has developed where sport has become more professional where people are paid to play
  • as professionalism grew, so did advertising and sponsorship because larger audiences were able to watch sporting events
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5
Q

What did tv coverage result in

A

Advertising and sponsors could reach millions of people at a time for some sports

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6
Q

How has the media changed sport

A
  • increased media has meant that sport has become more and more commercialised
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7
Q

What do sports associations see the media as

A

Sports associations such as the fa see the media as a great way to try to publicise their sport, gain sponsorships and sell products

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8
Q

What makes up the golden triangle

A

Sport
Media
Sponsorship

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9
Q

How much money does sky tv pay the premier league for each team per live game

A

Over 5 million

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10
Q

What does money from tv coverage result in

A

Improved equipment and training which will developing the performances on the pitch

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11
Q

How does the golden triangle benefit sports

A

Sports use the money to invest in facilites, equipment… and their own promotion.

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12
Q

How does the golden triangle benefit the sponsorships

A

The media provides sponsors with a wider audience to promote their product. Results in greater sponsorships for sports and a raise in awareness for their product. Also with sports teams representing their brand, the awareness would increase

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13
Q

3 types of media

A

Television
Radio
Press

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14
Q

3 positive influences of the media

A
  • raises awareness of sport
  • promotes a healthy active lifestyle
  • showcases sport’s positive values
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15
Q

3 negative influences of the media

A
  • intrude perforers privacy
  • undermine people’s confidence and careers
  • showcase negative values and behaviour
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16
Q

3 disadvantages of commercialisation

A
  • product promotion by successful sports people can make people want high priced products
  • sponsorships may demand things that are done in a certain way
  • sponsorships may determine where and when events take place which can exclude some people
17
Q

What is the beauty parade effect

A

Most attractive athletes may get most popularity and support while other good sports people may miss out