Soc 28 - Commercialisation in Sport Flashcards
3 advantages of commercialisation
- provides many sources for funds for individuals, groups and competition
- can support athletes who might otherwise not be able to take part
- individual sports people and sports club can become rich and famous
- raises awareness
Commercialisation
Making something available on the market / using something to make a profit
Media
The main means of mass communication (television, radio, newspaper and internet)
How has commercialisation changed sport
- commercialisation has developed where sport has become more professional where people are paid to play
- as professionalism grew, so did advertising and sponsorship because larger audiences were able to watch sporting events
What did tv coverage result in
Advertising and sponsors could reach millions of people at a time for some sports
How has the media changed sport
- increased media has meant that sport has become more and more commercialised
What do sports associations see the media as
Sports associations such as the fa see the media as a great way to try to publicise their sport, gain sponsorships and sell products
What makes up the golden triangle
Sport
Media
Sponsorship
How much money does sky tv pay the premier league for each team per live game
Over 5 million
What does money from tv coverage result in
Improved equipment and training which will developing the performances on the pitch
How does the golden triangle benefit sports
Sports use the money to invest in facilites, equipment… and their own promotion.
How does the golden triangle benefit the sponsorships
The media provides sponsors with a wider audience to promote their product. Results in greater sponsorships for sports and a raise in awareness for their product. Also with sports teams representing their brand, the awareness would increase
3 types of media
Television
Radio
Press
3 positive influences of the media
- raises awareness of sport
- promotes a healthy active lifestyle
- showcases sport’s positive values
3 negative influences of the media
- intrude perforers privacy
- undermine people’s confidence and careers
- showcase negative values and behaviour