Preparing for a Listing Appointment

Question 1

What are the 4 critical steps to prepare for a listing appointment?

Answer 1

1.) Do your research about the property
2.) Visit before the listing appointment
3.) Analyse the market
4.) Be prepared

Question 2

What does doing your research about a property involve?

Answer 2

• Finding the public records for the property
• The details of the owner
• A floor plan (if one is available)
• Legal info regarding boundaries etc.

Question 3

What is a powerful tool for research about the property and the area?

Answer 3

The internet.

Question 4

What does visiting before the listing appointment involve?

Answer 4

• Looking around the local area to get a feel for the amenities and the neighbourhood.
• Local property price research.
• Taking measurements, asking how fixed items work.
• Following guidance given by your agency.

Question 5

Amenities?

Answer 5

Attractive features of a place.

Question 6

What does analysing the market involve?

Answer 6

• A formal estimate of the property value.
• Considering the property you’ve visited.
• Researching what else is on the market and the sold prices of similar properties.
• Presenting the data to the client.

Question 7

What does ‘being prepared’ for a listing appointment involve?

Answer 7

• Confirming that all decision-makers will be at the appointment before the meeting.
• Bringing a folder containing all the forms for the seller to review and sign.