MEDIA VOCAB (1-30) Flashcards
What is anchorage?
The way media language choices combine to attempt to reinforce the producer’s intended meaning
What is the BBFC?
British board of film classification - responsible for deciding the age classification and censorship of all films and video content released in the UK
What is bricolage?
When signs or artefacts are borrowed from different styles or genres to create something new
What is cognitive surplus?
The cultural context of increased leisure time allowing for more sharing, collaboration, and creativity using online platforms
What is concentration of ownership?
Refers to the limited number of organisations or individuals who control ownership of much of the media
What is convergence?
The coming together of technologies and institutions to create a new product or media experience
What is a countertype?
A representation that actively seeks to subvert and challenge negative steretypes usually of a person, group, or place
What is cultivation differential?
The margin of ‘heavy’ viewers over ‘light’ viewers when assessing the perception of social reality that the media creates
What is diegesis?
The communication of a story from inside the world being represented
What is enculturation?
(From gerbner) how the media is part of the way we learn social and cultural norms
What is the hypodermic needle model?
The hypodermic needle model is an outdated effects theory that suggests a mass audience responds immediately to the direct influence of media products
What is an icon?
A sign that resembles what it represents
What is iconography?
The visual images used within a media product such as costumes, settings etc
What is implosion?
From baudrillard: the collapse of meaning in media products due to the sheer proliferation of signs and the way they often refer to one another to create meaning
What is intertextuality?
The act of making refereences to other texts and popular culture artefacts as part of the signification process.
To create meaning, intertextuality relies on audiences recognising and understanding intertextual references
What is mass amateurisation?
The capabilities that new forms of media have given to non-professionals and the way the non-professionals have used these capabilities to create and distribute media content
What is mean world syndrome?
From gerbner: this describes a situation where violence related content of a mass media influences consumers of that media to believe that the world is more dangerous than it actually is
What is moral panic?
The way that the media stirs up intense feelings in the way it covers a news event or issue. These feelings are often out of proportion to the actual danger or threat presented
What is a myth?
A socially or historically determined idea which has become accepted truth
