Media P2 CSP - Gentlewoman Flashcards
What is the gentlewoman magazine about?
The gentlewoman is a magazine about taste, its a magazne thats meant to be about feeling comfortable being yourself
How is the gentlewomans online prescence?
The gentlewoman has an online prescence through their wesbite.
Their website is quite simplistic, and they have an instagram account with over 150k followers
Who is the target audience for the gentlewoman magazine?
Their target audience is mainly adult women.
The audience that the gentlewoman appeals to is young enough to be interested in fashion and the latest trends, but old enough to be earning a high enough salary to purhcase the items featured in the magazine.
What does the magazine articles typically include?
The gentlewoman articles feature emphasis on high end, luxury, designer products, assuming that the audience care about fashion, style, and is willing to spend a lot of money to achieve an aspirational lifestyle.
How does the gentlewoman aim to maximise revenue?
The key selling point of the magazine is its soft pebbled cover, glossy pages, high quality photographs
What is the main way the gentlewoman generates revenue?
The gentlewomans most obvious revenue stream is the cover price of the magzine.
They also generate a large amount of revenue through their strong relationship with advertisers such as balenciaga and YSL.
What are the four articles in the gentlewoman?
- Scarlett johansson
- Ramla ali ‘modern punches’
- Isabella tree: Knepp wildland project
- Stella McCartney
How can we see that the gentlewoman magazine may subvert stereotypes about gender and identity?
In the article ‘modern punches’ we see ramla ali making her pro boxing debut.
This offers an alternative unconventional and powerful representation of women, since she is seen in a male dominated profession, therefore empowering women.
What does the minimal aesthetic in Alis cover do?
The minimal aesthetic subverts mainstream magazine conventions
Why is it significant that Alis interview was in her own words and not a narrators?
The interview is a straightforward question and answer session, so ramlas using her own words rather than a narrators which is an important choice for the magazine which aims to offer ‘warn and personal conversations with fascinating women of the moment
What does Ali standing tall signify?
She can be seen to be standing tall and flexing her muscles in victor which conveys her self determination and power effectively to the audience
How can we see that Ali is aware she is resisting gender performativity?
Ramla is fully aware that she is resisting the dominant ideology of gender performativity regarding females and she is eager to write her own script, she says ‘I just want to be perfect – is that too much to ask?’
What is the dominant signifier in Johanssons cover?
The dominant signifer is a close up of the cover star scarlett johnasson
Her face fills the frame and her eyes, half open, gaze back at the viewer with self confidence
How can we see that Johansson looks hyperreal?
There is a hyperreal quality to Johnassons makeup with the use of thick eyeshadow, full lipstick, and the dark colour and shape of her eyebrows
Why is their pop art colours used in the cover?
The producers may have wanted the pop art colours used to emphasise a tension betweem the actors private life and her public identity
Does johanssons cover follow magazine and gentlewoman conventions?
Although the main image is a little more experimental than most of the magazines covers, the rest of the page follows the gentlewomans house style with the masthead positioned at the top and the cover stars name at the bottom
How can Barthes theory apply to the gentlewoman?
The dominant signifier in Johannson’s cover is the close of the cover star Scarlett Johansson, which signifies that she is a star, has success, and is powerful, self-confident
How can Neale theory apply to the gentlewoman?
In Johannsons cover, although the main image is a little more experimental than most of the magazines covers, the rest of the page follows the gentlewoman’s house style with the masthead positioned at the top and the cover stars name at the bottom.
In the Ramla Ali cover, the minimal aesthetic subverts mainstream magazine conventions
How can Strauss theory apply to the gentlewoman?
The producers in Johansson’s cover may have wanted the pop art colours in her makeup to be used to emphasise a tension between the actor’s private life and her public identity
How can Baudrillards theory apply to the gentlewoman?
There is a hyperreal quality to Johnassons makeup with the use of thick eyeshadow, full lipstick, and the dark colour and shape of her eyebrows, signifying that she is almost flawless and should be an inspiration to the audience
How can Hall (Rep) theory apply to the gentlewoman?
Ali’s cover offers an alternative unconventional and powerful representation of women, since she is seen in a male dominated profession, therefore empowering women
How can Gauntletts theory apply to the gentlewoman?
The gentlewoman contributes to constructing identities by presenting a diverse portrayl of women, showcasing their achievements, perspectives, and individuality, challening stereotypers, and aspirational lifestyle.
How can Butlers theory apply to the gentlewoman?
Ramla is fully aware that she is resisting the dominant ideology of gender performativity regarding females and she is eager to write her own script, she says ‘I just want to be perfect – is that too much to ask?’
How can mulveys theory apply to the gentlewoman?
Although Johansson’s makeup is most likely targeting a primary female audience, males may be attracted by the hyper femininity presented in the cover, therefore attracting a male audience due to satisfying male pleasure.
