MEDIA P1 CSP - The guardian Flashcards
What type of newspaper is the guardian?
The guardian is a broadsheet newspaper launched in 1821
Which company operates the guardian?
The guardian is operated by the guardian media group (GMG)
What is the guardians political view?
The guardian is generally left-wing, presenting readers with liberal and progressive perspectives
What subjects do the guardians articles tend to include?
The guardians articles tend to tackle subjects including human rights, social justice, and climate change
What is the guardians style of writing?
The guardian uses a sophisticated and measured language style, often providing in depth and detailed coverage of topics in its articles
What is the guardians website known for?
The guardians website is known for its emphasis on long form content and investigative journalism, reinforcing its commitment to thorough news coverage
How does the guardian use social media?
The guardians website is leverages social media platforms like twitter, facebook, instagram to engage their readers, expand their reach, and drive traffic to their websites
What criticism has the guardian received?
the guardian has faced criticism for its perceived liberal bias, with critics arguing that it promotes a singular, left wing wordview
What do the guardian state they aim to deliver?
The guardian aims to deliver ‘fearless, investigative journalism’ and ‘quality, trustworthy reporting’
What was the guardians monthly print and digital readership in 2021?
The guardian had a 3.2m monthly print and an 18.4m monthly digital readership according to 2021 data
What gender mostly reads the guardian?
Data shows that more males read the paper each mother: 10.2m males compared to 94m females across the different platforms
What is the age of the guardian readers?
13.3m of the guardians readers were er the age of 35 compared to 6.5m under 35
What is the guardian considered to be a part of?
The newspaper is considered to be part of the ‘quality press’ which is a group of national papers which focuses on hard news rather than the sensationalism of tabloid journalism.
How can Barthes theory be applied to the guardian?
The guardian often employs language in its headlines to promote specific ideological perspectives - ‘brexit: a national crisis’ - the word ‘crisis’ denotes a situation of intense danger therefore critiquing Brexit, the viewer is encouraged to view Brexit as a negative event
