MEDIA P1 CSP - The guardian Flashcards
What type of newspaper is the guardian?
The guardian is a broadsheet newspaper launched in 1821
Which company operates the guardian?
The guardian is operated by the guardian media group (GMG)
What is the guardians political view?
The guardian is generally left-wing, presenting readers with liberal and progressive perspectives
What subjects do the guardians articles tend to include?
The guardians articles tend to tackle subjects including human rights, social justice, and climate change
What is the guardians style of writing?
The guardian uses a sophisticated and measured language style, often providing in depth and detailed coverage of topics in its articles
What is the guardians website known for?
The guardians website is known for its emphasis on long form content and investigative journalism, reinforcing its commitment to thorough news coverage
How does the guardian use social media?
The guardians website is leverages social media platforms like twitter, facebook, instagram to engage their readers, expand their reach, and drive traffic to their websites
What criticism has the guardian received?
the guardian has faced criticism for its perceived liberal bias, with critics arguing that it promotes a singular, left wing wordview
What do the guardian state they aim to deliver?
The guardian aims to deliver ‘fearless, investigative journalism’ and ‘quality, trustworthy reporting’
What was the guardians monthly print and digital readership in 2021?
The guardian had a 3.2m monthly print and an 18.4m monthly digital readership according to 2021 data
What gender mostly reads the guardian?
Data shows that more males read the paper each mother: 10.2m males compared to 94m females across the different platforms
What is the age of the guardian readers?
13.3m of the guardians readers were er the age of 35 compared to 6.5m under 35
What is the guardian considered to be a part of?
The newspaper is considered to be part of the ‘quality press’ which is a group of national papers which focuses on hard news rather than the sensationalism of tabloid journalism.
How can Barthes theory be applied to the guardian?
The guardian often employs language in its headlines to promote specific ideological perspectives - ‘brexit: a national crisis’ - the word ‘crisis’ denotes a situation of intense danger therefore critiquing Brexit, the viewer is encouraged to view Brexit as a negative event
How can Neales theory be applied to the guardian?
The guardian largely adheres to the conventions of hard news, which follows a structured format for conveying information, including objective reporting, headlines which create a sense of urgency.
The guardian also shows difference by including editorial and opinion pieces of work, including topics like politics and climate change
How can Strauss’ theory be applied to the guardian?
The guardian creates binary oppostion between the representation of left-wing vs right-wing politics, left wing politics ae often represented as progressive in society and necessary, whereas right wing politics are framed as negative and harmful.
How can Baudrillard theory be applied to the guardian?
When the guardian covers social or political issues like climate change or brexit, they tend to represent them in a way that creates a heightened reality tailored to a specific idelogical perspective.
Articles surrounding brexit create a simulated reality where the article offers readers a highly constructed version of the real eventsm- ‘brexit and the rise of english nationalism’
How can Halls representation theory be applied to the guardian?
The guardian typically reinforces dominant ideologies related to environmentalism and climate justice - ‘how climate change is reshaping our future’.
The guardian often challenged dominant negative stereotypes such as framing victims of war - ‘who is responsible for the refugee crisis?’
How can Gauntletts theory be applied to the guardian?
The Guardian actively constructs identity for both its audience and the groups it represents through offering complex portrayals of gender, race, sexuality, and class, giving readers narratives to build their own identity from, such as through coverage of climate change activism.
Collective identity is seen through promotion of shared political and social beliefs regarding liberal values
How can Jenkins theory be applied to the guardian?
The guardians digital prescence is an example of participatory culture, readers are commenting, sharing, discussing, and even contributing content.
The guardians ’comment is free’ section features opinion pieces and user generated perspectives, inviting readers to respond, join debates, or pitch ideas
How can Mulveys theory be applied to the guardian?
Unlike tabloid newspapers, the guardian deliberately avoids using sexualised imagery or content that objectifies women for visual pleasure. Instead, they do stories covering women in politics, empowering women
How can Van zoonens theory be applied to the guardian?
The guardian goes against van zoonen since they tend to position women in active positions and embrace their work in politics, activism, or journalism.
They did an article on female MPs facing online abuse, which shows them as professionals dealing with real challenges
How can Gerbners theory be applied to the guardian?
The guardian promotes progressive, left wing perspectives, which cultivates a specific view of the world in its audiences.
Emotive language such as ‘’failing systems ‘positions left wing politics as positive and right wing as negative
How can Banduras theory be applied to the guardian?
the guardian presents protests as a legitimate, peaceful, and morally engaged form of societal participation, which may lead to audiences joining in on more peaceful protests rather than harming. ’Thousands march in London calling for ceasefire in Gaza’
