Media theorists - industry Flashcards
What was Curran and seatons theory?
Curran and seatons theory is power in media.
They believe that media industries are dominated by a small number of giant conglomerates
They also believe that media industries are all about profit and power
They also believe that these factors lead to a lack in variety in the media, and there isn’t much of a choice / diversity in media industries
What was livingstone and lunts theory?
Livingstone and lunts theory is regulation.
Livingstone and lunt think that regulation of the media is hard, it is hard to decide what should and shouldn’t be.
Regulators have to try and balance protecting people while offering them choice
Technology has made regulation harder
What was hesmondhalghs theory?
Hesmondhalghs theory is cultural industries
He believes media industries need to minimise risk and maximise profit to be successful
The ways he says to minimise risk and maximise profit:
- vertical or horizontal integration
- working across a variety of media platforms
- Focus on popular genres
- Controlled release schedule
- detailed marketing campaign
