MEDIA P1 CSP - The daily mail Flashcards
Who owns the daily mail?
Daily mail and general trust (DMGT) Own the daily mail
How many countries do DMGT operate in?
DMGT operate across 40 countries glovally.
Are DMGT horizontally or vertically integrated?
They are horizontally integrated by buying out many other newspapers over the years, such as metro newspaper
What is the benefit of the daily mails website?
The daily mails website popularity allows them to make money from advertising revenue and for them to continue to stay relevant even when print is declining
Why do the daily mail buy and sell some stories?
The daily mail buy and sell stories due to the fact it gives them a wider range of articles, and they can sell some allowing for more revenue to be generated
What is the daily mails tip-off section?
The daily mail have a ‘tip-off’ section on their website offering money for videos submitted. Allowing them to gain cheaper and quicker news, as well as increasing interactivity
Does the daily mail standard website and app cost?
The daily mail website and app is free to use
Why is the wesbite and app free to use?
The app and website features a lot of non skippable ads and pop ups, generating more revenue
What is the Mail+ app?
The mail+ app is a premium access app which needs to be paid for, and it has 34,000 users a month, and features no unskippable ads
What is the daily mails political standpoint?
The daily mail have a right-wing leaning political standpoint, often supporting the conservative party and other right wing parties.
Anti left wing content is often included in their articles
Why do the daily mail not care about breaching regulation?
The daily mail often breach IPSO regulations because they can pay fines and will usually end up with more profit.
The only time they stop breaching these regulations is when advertisers pull out
How do the daily mail direct audiences to their website?
DMGT draw in audiences on social media and are always directing the audiences to the website
What do the daily mail do to their articles to attract audiences?
DMGT create thumbnail, clickbait type snippets on social media to sensationalize and bring in audiences
How do the daily mail attempt to self regulate?
The daily mail attempts to self regulate by using automated and human moderation on the website comments.
However, this is impossible as there are extreme amounts of comments
How can barthes theory be applied to the daily mail?
The newspaper includes signs of words, images, and symbols to construct meaning which reinforce myths and ideologies.
These myths and ideologies include the fear of immigration and the idealization of certain gender roles, or the myth of the wealthy.
The headline ‘Britain faces chaos as immigrants flood the NHS’ shows this
How can Neales theory be applied to the daily mail?
The daily mail maintains certain conventions typical of tabloid newspapers such as sensationalist headlines, focus on celebrity culture, political stories with a conservative leaning.
‘Outrage as immigrants flood the NHS’ uses bold fonts and conservative leaning to use sensationalism
The daily mail can show difference through the way they deliver their stores, such as incorporating multimidea and digital platforms
How can Strauss’ theory be applied to the daily mail?
The daily mail often covers immigration issues, which are framed in a way that draws a clear distinction between ‘us’ (british citizens) and ‘them’ (immigrants) - the binary oppostion reinforces a xenophobic narratice
How can Baudrillards theory be applied to the daily mail?
The daily mail creates simulacra through representations of reality that become more real than the events themelves, such as idealized portrayls of celebrities, exaggerated political narratives, sensationalized coverage of social issues
How can Todorovs theory be applied to the daily mail?
The narratology structure is used to frame political, social, cultural events in a way that aligns with the papers editorial stance, often focusing on immigration, and political issues
How can Propps theory be applied to the daily mail?
The hero - the british public / conservative values
The villain - immigrants, left wing politics
How can Halls representation theory be applied to the daily mail?
The representation of immigrants follows dominant ideologies created by hegemonic groups - often uses terms like ‘flood of immigrants’ or ‘illegal immigrants’ ‘migrants invading britain’
How can Gauntletts theory be applied to the daily mail?
The daily mail constructs and shapes various identities related to national identity, gender identity, class identity, and celebrity culture.
They create a collective identity about what it means to be British through their representations of values sucha s patriotism and conservatism
How can Butlers theory be applied to the daily mail?
In the daily mail female celebrities are often depicted in terms of their appearance, fashion, relationships.
The stories focus on beauty standards and youthfulness, reinforcing the idea that femininity is closely tied to physical appearance and sexual attrativeness
How can Mulveys theory be applied to the daily mail?
In the daily mail female celebbrities are often reduced to their physical attributes, with an emphasis on their bodies or sexualitity, portraying them as objects to be admired.
‘How Rihanna’s sexy new look is breaking the internet’
How can Van zoonens theory be applied to the daily mail?
The daily mail covers crime stories involving women in a way that emphasizes the victim hood of female characters, playing into van zooenens suggestion how women are often portrayed as victims in the media
How can Gerbners theory be applied to the daily mail?
The daily mail has a reputation for promoting conservative viewpoints, and often cultivates a view of te world where danger and threats are always immitent
‘Chaos at the border; Immigrants overruning our country’
How can Jenkins theory be applied to the daily mail?
One key feature of the daily mails online prescence is its comment section where readers can react to and debate articles, showing that readers are not just passive recipients of information
How can Gilroys theory be applied to the daily mail?
The representations of things such as immigration in the stories show albionic nostalgia, since they posititon these things as threats to the dominant white british identity
How can Banduras theory be applied to the daily mail?
The daily mail presents various role models such as celebrities, politicians, or royals, and the way these individuals behave is often portrayed as desireable or undesireable which readers may decide to immitate the behaviours and actions represented
How can Shirkys theory be applied to the daily mail?
The daily mails users are engaged and active through the comment sections and sharing, where there are often debates and arguments. As well as daily mail interacting with audiences on social media such as TikTok
How can Halls reception theory be applied to the daily mail?
Dominant reading - audiences align with the daily mails representations and stance such as being right wing and conservative and engaging with debates
Negotiated reading - audience may accept the general message of an article but interpret it in a more complex way by adding their own perspective to it
Oppositional reading - audience completely rejects the message, such as a left wing reader reading and not accepting the representations of a right wing conservative value
How can Curran and seatons theory be applied to the daily mail?
The daily mail is a profit driven newspaper that needs to generate revenue from both sales and adverising, such as through their sensationalized headlines, clickbait stores
How can Livingstone and lunts theory be applied to the daily mail?
The rise of digital platforms makes it hard for the daily mail to regulate comment sections.
They have to balance between citizen based regulation and consumer based regulation, however they tend to prioritise consumer based regulation through the sensational content designed to maximise engagement and revenue
How can Hesmondhalghs theory be applied to the daily mail?
Through the sensationalism, tabloid style reporting, and cultural stereotypes, the daily mail reduces the risk associated with content prodiction, while also appealing to its target audience to maximise profits
