Media P2 CSP - GQ Flashcards
Who is GQ published by?
GQ is published by conde nast, a mass media company with global reach
Who are the other companies conde nast own?
Conde nast also own several other iconic brands such as glamour, vanity fair, the new yorker, and vogue.
How often is the GQ magazine published?
GQ is published both in print and digitally monthly
Where does the GQ publish their content?
GQ is a multi platform brand with print and digital publications, a website, and apps.
Who is the GQ’s target audience?
GQ aims at men aimed between 20 and 44 with disposable income, who are well educated, and middle class.
How does the magazines cover aim to achieve their target audience?
The magazine cover is typically aimed at men interested in fashion, celebrities, politics, music, sport - all are conventional male topics
How does GQ represent their inclusivitiy?
Inclusivity in media representation has been a growing trend with magazines like GQ featuring a more diverse range of individuals - using sterling who is from an ethnic minority
What is the colour palette that the GQ uses?
The colour palette GQ uses consists of black, white, gold, orange which creates a sense of luxury, masculinity, sophistication
What is ‘GQ heroes’?
GQ heroes is an annual event which features speakers shaping society and culture, reflecting representations of ethnicity and gender in media.
How does sterlings cover on GQ show masculinity?
Sterlings topless portrayl with visisble tattoos reinforces hyper-masculine stereotypes.
The cover line ‘how raheem sterling saved football from itself’ positions him as an influencer beyond sports, embodying success and wealth
Symbolism in sterlings cover images, from his stance to jewellery, constrcuts a narrative of dominance and modern masculinity
How can barthes theory be applied to GQ?
GQ constructs and reinforces meaning about masculinity, lifestyle, success, through its use of signs, connotation, and myths, as can be seen in raheem sterlings cover wearing a well tailord suit, his stance
How can neales theory be applied to GQ?
GQ covers reveal how the magazine both adheres to and evolves from its traditional genre conventions, as the magazine repeatedly highlights masculinity, style, power, success.
It also evolves to reflect new cultural understandings of diversity through its representations and GQ heroes event
How can Strauss’ theory be applied to GQ?
There is binary opposition in sterlings cover between his physical strength presented in his football career, compared to the refined sophistication which is how he is represented in the cover.
Binary opposition also with robert pattinson as he is known for his role in batman where he plays a heroic masculine role, compared to his cover where he is presented as an alternative identity
How can Baudrillard’s theory be applied to GQ?
Jonatahn baileys cover constructs a hyperreal version of masculinity, the confident image of bailey in a suit is not a reflection of his personal style or character traits, but is a manufactured simulacrum of what we expect from a man of his status
How can Halls representation theory be applied to GQ?
While Sterlings image challenges traditional stereotypes of black men in sports by positioning him as a sophisticated man, his representation is still partially shaped by dominant media ideogies of masculinity such as wealth and success
How can Gauntlettts theory be applied to GQ?
All the covers represent a different form of masculinity which the audience may use to construct their own identity of their own masculinity.
Sterling is more hyper masculine, baileys is slightly romantic, and pattinsons is more mysterious and subverting
How can Butlers theory be applied to GQ?
Sterlings performance of masculinity on the GQ cover constructs an idealized version of modern masculinity that includes wealth, confidence, and refinement.
Bailey’s performance of masculinity contrasts as it constructs an image of an emotionally expressive man due to his pose who is still confident
How can Gerbners theory be applied to GQ?
Sterlings cover contributes to the cultivation of a narrative where successful men are stylish, wealthy, sophisticated. This reinforces an idealized version of masculinity to the audience
How can Jenkins theory be applied to GQ?
Baileys cover invites conversations on social media where fans might actively share the cover with personal reflections on how his portrayl of a vulnerable man challenges traditional ideas of masculinity.
Fans of pattinsons work are likely to create their own interpretations of his cover, basing it off his past film roles
How can Banduras theory be applied to GQ?
The different versions of masculinity represented in the covers may lead to different versions of masculinity the audiences seek to replicate
How can Shirkys theory be applied to GQ?
Audiences may almost remix the covers presented in GQ to create their own posts on social media through forms such as memes, reposting with their own viewpoints and interpretations
How can Halls reception theory be applied to GQ?
Sterling’s cover may be interpreted as a celebration of success and a model for modern masculinity, but it could also be challenged as an example of commercialized black masculinity.
Baileys cover of vulnerability may be embraced by some but criticised by other for being commercially crafted. Pattinsons cover can either be seen as a real transformation of his identity, or a fake artificial copy.
How can Curran and seatons theory be applied to GQ?
Conde nast shapes the representations of the people in the covers to reinforce dominant ideologies while also promoting consumerism, reflecting the profit driven nature of the media industry
How can Livingstone and lunts theory be applied to GQ?
Sterlings cover promotes diversity and racial empowerment, however the portrayl is also commercialized to sell luxury products, raising questions about whether the GQ are consumer based or citizen based
