force field analysis

Question 1

force field analysis

Answer 1

the process of identifying and analyzing the forces that will drive and those that will drive and those that will resist a proposed change. then analyze each force using a rating system, with a number rating system with 5 being the most powerful. acton plans help reduce the restraining forces and hopefully increase driving forces. helping the business decide whether the change was worth investing in as well as an action plan moving forward.

Question 2

benefits include

Answer 2

analyze forces for and against
determining whether a change is worth pursuing
allows managers to develop a way of reducing restraining forces