Chapter 7.1 t/m 7.5 Flashcards
thinking (cognition)
mental activity that goes on in the brain when a person is organizing and attempting to understand information and communicating information to others.
mental images
mental representations that stand for objects or events and have a picture-like quality.
concepts
ideas that represent a class or category of objects, events, or activities.
prototype
an example of a concept that closely matches the defining characteristics of the concept.
How does our brain create a mental image?
areas of the cortex associated with stored knowledge send information to the visual cortex, where the image is perceived in the “mind’s eye”
How an actual image goes inside the bran?
the information goes from the eyes to the visual cortex of the occipital lobe and is processed, or interpreted, by other areas of the cortex that compare the new information to information already in memory.
divergent thinking
type of thinking in which a person starts from one point and comes up with many different ideas or possibilities based on that point.
problem solving
process of cognition that occurs when a goal must be reached by thinking and behaving in certain ways.
convergent thinking
type of thinking in which a problem is seen as having only one answer, and all lines of thinking will eventually lead to that single answer, using previous knowledge and logic.
creativity
the process of solving problems by combining ideas or behavior in new ways.
confirmation bias
the tendency to search for evidence that fits one’s beliefs while ignoring any evidence that does not fit those beliefs.
mental set
the tendency for people to persist in using problem-solving patterns that have worked for them in the past.
functional fixedness
a block to problem solving that comes from thinking about objects in terms of only their typical functions
availability heuristic
estimating the frequency or likelihood of an event based on how easy it is to recall relevant information from memory or how easy it is for us to think of related examples.
representativeness heuristic
assumption that any object (or person) sharing characteristics with the members of a particular category is also a member of that category.