Chapter 12.1 t/m 12.4 Flashcards
social psychology
the scientific study of how a person’s thoughts, feelings, and behavior influence and are influenced by social groups;
area of psychology in which psychologists focus on how human behavior is affected by the presence of other people.
social influence
the process through which the real or implied presence of others can directly or indirectly influence the thoughts, feelings, and behavior of an individual.
conformity
changing one’s own behavior to match that of other people.
groupthink
kind of thinking that occurs when people place more importance on maintaining group cohesiveness than on assessing the facts of the problem with which the group is concerned.
group polarization
the tendency for members involved in a group discussion to take somewhat more extreme positions and suggest riskier actions when compared to individuals who have not participated in a group discussion.
social facilitation
When there are other people present by an easy task, the impact will be positive.
social impairment
the tendency for the presence of other people to have a negative impact on the performance of a difficult task.
social loafing
the tendency for people to put less effort into a simple task when working with others on that task.
deindividuation
the lessening of personal identity, self-restraint, and the sense of personal responsibility that can occur within a group.
consumer psychology
branch of psychology that studies the habits of consumers in the marketplace.
compliance
changing one’s behavior as a result
of other people directing or asking for the change.
foot-in-the-door technique
asking for a small commitment and, after gaining compliance, asking for a bigger commitment.
door-in-the-face technique
asking for a large commitment and being refused and then asking for a smaller commitment.
lowball technique
getting a commitment from a person and then raising the cost of that commitment.
obedience
changing one’s behavior at the command of an authority figure
