Chapter 2: Lesson 5 Flashcards
1
Q
Unique selling proposition (USP)
A
Highlighting unique skills or traits during a sales presentation that allow an individual to stand out from the competition.
2
Q
Brand
A
A product or service identified by specific, unique characteristics.
3
Q
SWOT analysis
A
A professional development technique that helps individuals identify their personal strengths and weaknesses, opportunities for growth, and potential threats to success.
