CH19 - Cover/Application Letters Flashcards
What is the primary difference between a cover letter and a résumé?
A cover letter provides depth by discussing a few significant qualifications in detail, while a résumé gives a broad overview of qualifications.
What are three tips for making your cover letter stand out?
- Support your qualifications with evidence
- Connect with the company using audience analysis
- Follow the full block format for professional letters
What are the four parts of a cover letter?
- Salutation
- Opening Paragraph
- Body Paragraph(s)
- Closing Paragraph
What is the purpose of the salutation in a cover letter?
To address the letter to a specific person or job title, avoiding generic salutations.
Fill in the blank: The cover letter is essentially an argument for why you should be granted an _______.
interview
What should the opening paragraph of a cover letter include?
- Reason for writing
- Position being applied for
- How you learned about the position
- Pathos appeal
- Summary of strongest qualifications
What is the role of body paragraphs in a cover letter?
To show how you are uniquely qualified for the position by discussing specific qualifications and providing evidence.
True or False: Each body paragraph should focus on multiple qualifications.
False
What should the closing paragraph of a cover letter accomplish?
Thank the reader, express interest in an interview, and provide contact information.
What is recommended to avoid in the salutation of a cover letter?
Generic greetings like ‘Dear Hiring Manager’
What is pathos in the context of a cover letter?
An emotional appeal used to connect with the audience.
What does ethos refer to in a cover letter?
Establishing credibility and authority by detailing qualifications.
What is logos in the context of a cover letter?
Logical appeal that connects skills and experiences to the company’s needs.
What is the recommended length for a cover letter?
Aim for one page.
How should you conclude each body paragraph in a cover letter?
With sentences that express how past experiences will prepare you for the potential job.
What is the significance of using the full block format in a cover letter?
It provides a professional layout for the letter.
What is the purpose of audience analysis research in a cover letter?
To help connect with the company and choose the appropriate tone and level of formality.
Fill in the blank: An effective cover letter creates a picture of you as a potential _______.
employee
What should you do if you do not know the specific audience for your cover letter?
You can omit the salutation portion of the letter.
What is one way to establish a connection with the company in the opening paragraph?
Use audience analysis research to create a pathos appeal.
What is one of the Seven Cs to consider when editing your letter?
Conciseness.
What should you include in the closing paragraph regarding contact information?
Your phone number and email address if they do not appear elsewhere.
