Ch 3 - The Nine Axioms of Communication Flashcards
What is the first axiom of communication?
Communication is not simply an exchange of information, but an interaction between people.
What does the first axiom emphasize in communication?
The personal dimension and the dynamic, interactive nature of communication.
What is the second axiom of communication?
All communication involves an element of relation as well as content.
How does the second axiom impact relationships in communication?
Communication can establish, maintain, or harm relationships depending on how it is delivered.
What is the third axiom of communication?
Communication takes place within a context of ‘persons, objects, events, and relations’.
Why is context important in communication?
Context shapes how messages are interpreted and how they should be designed.
What is the fourth axiom of communication?
Communication is the principal way by which we establish ourselves and maintain credibility.
How does communication establish credibility?
Through clear, effective, and professional actions and messaging.
What is the fifth axiom of communication?
Communication is the main means through which we exert influence.
How does the fifth axiom define influence?
Influence involves using communication to achieve mutually beneficial results.
What is the sixth axiom of communication?
All communication involves an element of interpersonal risk.
What does “face” mean in the context of the sixth axiom?
Face refers to how we want to present ourselves to the world and how others perceive us.
What is the seventh axiom of communication?
Communication is frequently ambiguous: what is unsaid can be as important as what is said.
Why is ambiguity a challenge in communication?
Unstated assumptions or unclear messaging can lead to miscommunication.
What is the eighth axiom of communication?
Effective communication is audience-centered, not self-centered.
