CH17 - Rhetoric and the Job Search Flashcards
What is the main aim of the chapter on Rhetoric and the Job Search?
To ease your mind and demystify the job application process by providing core principles to follow.
What is a job package?
A collection of materials you submit when applying for a job, including a résumé and cover letter.
What are the three elements from Bitzer’s ‘The Rhetorical Situation’?
- rhetorical exigence
- rhetorical audience
- rhetorical constraints
Why is it important to customize your job application materials?
Customized materials are more likely to capture an employer’s attention compared to generic ones.
What should your job materials demonstrate?
How you, as a unique candidate, can benefit your potential employer.
What is rhetorical exigence in the context of a job search?
The problem or need that prompted the employer to post the job.
Who is the rhetorical audience for a job posting?
The employer.
How can you begin your research on a potential employer?
By googling the employer, checking local news, and reading the company’s mission statement.
What are constraints in the context of creating a job package?
- Employers’ needs
- Document length
- Visual appeal
- Truthfulness
What is the recommended length for a cover letter?
1 page.
What is the recommended length for a résumé?
2 pages.
What happens if a résumé or cover letter suggests a lie?
They will be thrown out.
What should you focus on when reading a job advertisement?
Identifying keywords that highlight skills, qualities, and values important to the company.
Name three keywords that could be extracted from the Nutrien Ag Services organizational profile.
- safety
- integrity
- collaboration
What should you do with the keywords you identify in job postings?
Include at least 3-4 relevant keywords in your job application materials.
True or False: A tailored job application is less effective than a generic one.
False.
What should you focus on in your job package to increase your chances of success?
The employer’s exigence, rather than your own.
Fill in the blank: The more you know about the ________, the better you can tailor your job package.
employer
What is the significance of visual appeal in job application documents?
Documents must be visually compelling to engage the audience.
