8.3 Attitudes and Behavior

Question 1

Social cognition

Answer 1

focuses on the ways in which ppl think about others and how these ideas impact behavior

Question 2

Attitudes

Answer 2

tendencies toward expression of pos or neg feelings or evals of something, dev from experiences w/ others who affect our opinions and behaviors

Question 3

The 3 Components of Attitudes

Answer 3

1. Affective
2. Behavioral
3. Cognitive

Question 4

Theories of Attitudes

Answer 4

• Functional attitudes theory
• Learning theory
• Elaboration likelihood model
• Social cognitive theory

Question 5

Functional attitudes theory

Answer 5

States that there are 4 functional areas of attitudes that serve indiv in life: knowledge, ego expression; Adaptive; ego defensive

Question 6

Learning theory

Answer 6

attitudes are dev through forms of learning:
direct contact
direct interaction
direct instruction
conditioning

Question 7

Elaboration likelihood model

Answer 7

attitudes are formed and changed though diff routes of info processing based on the degree of elaboration; central route processing and peripheral route processing

Question 8

central route processing

Answer 8

High elaboration

Scrutinizing and analyzing the content of persuasive info

Question 9

peripheral route processing

Answer 9

Low elaboration

Focusing on superficial details of persuasive info, such as appearances, catchphrases and slogans, and credibility

Question 10

Social cognitive theory

Answer 10

attitudes are formed through observation of behavior, personal factors, and envir which are part of Bandura’s Triadic Reciprocal Causation