158 - L‘histoire de la publicité

Question 1

I can read and understand a text on advertising

Answer 1

Je peux lire et comprendre un texte sur la publicité.

Question 2

I can talk about the purpose of advertising and its impact on consumers.

Answer 2

Je peux parler de l’objectif de la publicité et de son impact sur les consommateurs.

Question 3

means of distribution

Answer 3

moyen de diffusion

Question 4

brand

Answer 4

marque

Question 5

poster

Answer 5

affiche

Question 6

audience

Answer 6

public

Question 7

press

Answer 7

presse

Question 8

to go back (up)

Answer 8

remonter

Question 9

fabric salesman

Answer 9

un vendeur de tissus

Question 10

the first merchants

Answer 10

les premiers marchands

Question 11

to carry out, lead

Answer 11

mener

Question 12

whitewashed stones

Answer 12

des pierres blanchies à la chaux

Question 13

turning point

Answer 13

le tournant

Question 14

the way

Answer 14

la voie

Question 15

the rise

Answer 15

l’essor

Question 16

to witness, to attend

Answer 16

assister à

Question 17

The Industrial Revolution resulted in…

Answer 17

La révolution industrielle s’est traduite par…

Question 18

to entail, drive, bring

Answer 18

entraîner

Question 19

which, in turn

Answer 19

qui, à son tour

Question 20

mass media appeared

Answer 20

médias de masse sont apparus

Question 21

incentivizing, motivating

Answer 21

incitatif

Question 22

significant

Answer 22

significatif

Question 23

wings

Answer 23

des ailes

Question 24

furthermore

Answer 24

en outre

Question 25

How has advertising evolved in your country?

Answer 25

Comment a évolué la publicité dans votre
pays ?

Question 26

Have you noticed an evolution of advertising since your childhood?

Answer 26

Avez-vous remarqué une évolution de la
publicité depuis votre enfance ?

Question 27

Can you think of an example that shows the change, in terms of themes, stereotypes, type of products…?

Answer 27

Pouvez-vous penser à un exemple qui montre le changement, par rapport aux thèmes, aux stéréotypes, au type de produits…?

Question 28

My father is a recently retired marketer who always loved his job.

Answer 28

Mon père est un marketing récemment à la retraite qui a toujours adoré son travail.

Question 29

to make a contribution (idiom)
(lit. ‘to bring your stone to the edifice)

Answer 29

apporter sa pierre à l’édifice

Question 30

Have you ever worked in customer service?

Answer 30

Avez-vous déjà travaillé dans un service clientèle ?

Question 31

Do you find it difficult to sell a product? Why?

Answer 31

Trouvez-vous difficile de vendre un produit ? Pourquoi ?

Question 32

What do you think of the expression “the client is king”?

Answer 32

Que pensez-vous de l’expression : le
client est roi.

Question 33

Have you ever experienced a difficult or uncomfortable situation as a salesperson or consumer?

Answer 33

Avez-vous déjà vécu une situation difficile ou inconfortable en tant que vendeur ou
consommateur ?

Question 34

Through what media would you advertise this product? To what audience would the advertisement address itself? What would it look like?

Answer 34

À travers quel média feriez-vous la pub de ce produit ? À quel public s’adresserait la publicité ? À quoi ressemblerait-elle ?

Question 35

There are some products which have always had success and which continue to do so.

Answer 35

Il y a des produits qui ont toujours eu du succès et continuent de le faire.

Question 36

to make top sales

Answer 36

faire le top des ventes

Question 37

to achieve dazzling success

Answer 37

connaître un succès fulgurant