154 - Les stratégies commerciales Flashcards

1
Q

I can read and understand a text on commercial strategies.

A

Je peux lire et comprendre un texte sur les stratégies commerciales.

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2
Q

I can explain different business (lit. ‘commercial’) strategies and types of advertisements.

A

Je peux expliquer différentes stratégies commerciales et types de publicités.

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3
Q

How do businesses get information about the market in order to develop their commercial strategies?

A

Comment les entreprises obtiennent-elles des informations sur le marché afin d’élaborer leurs stratégies commerciales ?

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4
Q

No matter how…

A

Peu importe que…

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5
Q

the basic concepts

A

les concepts de base

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6
Q

digital

A

numérique

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7
Q

to achieve

A

à atteindre

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8
Q

the first thing that comes to mind

A

la première chose qui vient à l’esprit

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9
Q

… on which to build.

A

… sur lesquelles se baser.

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10
Q

the competition

A

la concurrence

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11
Q

Let’s take a look.
(lit. ‘let’s throw a glance’)

A

Jetons un coup d’œil.

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12
Q

How does it stand out from the others?

A

En quoi se démarque-t-il des autres ?

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13
Q

Where are they located?

A

Où sont-ils implantés ?

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14
Q

How much are they willing to spend?

A

Combien sont-ils prêts à dépenser ?

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15
Q

to lean, tilt

A

pencher

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16
Q

regarding

A

en ce qui concerne

17
Q

extension of the product line

A

l’extension de la gamme de produits

18
Q

As for the price…

A

Pour ce qui est du prix…

19
Q

What did you do during the meeting?

A

Vous avez fait quoi pendant la réu ?

20
Q

We discussed the communications plan

A

On a discuté du plan com’

21
Q

to display

A

afficher

22
Q

They can involve a spokesperson

A

Elles peuvent faire intervenir un
porte-parole

23
Q

proven, with evidence

A

avec preuves

24
Q

to focus

A

axer

25
Q

Are you sensitive to informative advertisements? Does the rational aspect of the advertising reach you?

A

Êtes-vous sensibles aux publicités informatives ? L’aspect rationnel de la publicité vous atteint-il ?

26
Q

to make an impression

A

marquer les esprits

27
Q

hype

A

matraquage publicitaire