TRUE OR FALSE MARKETING Flashcards
A marketing function which facilitates the movement of
goods from the manufacturer to the location of the ultimate users.
PHYSICAL DISTRIBUTION
refers to the time that elapses from the time the customer develops the order until the order is received by the seller
ORDER PLACEMENT
refers to the time required to process the
customer’s order until it is ready for shipment
INTERNAL ORDER PROCESSING
refers to all activities relating to the picking and packaging of individual customer order
ORDER PREPARATION
refers to the time the order is placed upon a transport facility until the goods ordered are unloaded and received by the customer
ORDER SHIPMENT
are tangible products which normally survive many uses.
DURABLE GOODS
those which are purchased with a minimum of effort.
CONVENIENCE GOODS
those that are bought only after an effort to compare
with other goods is made.
SHOPPING GOODS
those that the consumers seek to buy and they are not
willing or they are not able to accept substitute.
SPEACIALTY GOODS
those that are not yet wanted by or are still unknown to
the consumer.
UNSOUGHT GOODS
PHYSICAL DISTRIBUTION
PHYSICAL DISTRIBUTION
a marketing function which facilitates the movement of goods from the manufacturer to the location of ultimate users
ORDER PLACEMENT
refers to the time that elapses from the time the customer develops the order until the order is received by the seller
INTERNAL ORDER PROCESSING
refers to the time required to process the
customer’s order until it is ready for shipment
ORDER PREPARATION
refers to all activities relating to the picking and packaging of individual customer order
ORDER SHIPMENT
refers to the time the order is placed upon a transport facility until the goods ordered are unloaded and received by the customer
