ENUMERATION MARKETING Flashcards

1
Q

Product Life Cycle

A

Introduction
Growth Stage
Maturity Stage
Decline Stage

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2
Q

FUNCTION OF MARKETING CHANNELS

A
  1. Routinization of decisions
  2. Financing
  3. Pricing
  4. Channel of Communication
  5. Assistance in Promotional Activities
  6. Minimization of number of transactions
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3
Q

FUNCTION OF DISTRIBUTION CHANNELS

A
  1. Information provider
  2. Price stability
  3. Promotion
  4. Financing
  5. Title
  6. Help in production function
  7. Matching demand and supply
  8. Pricing
  9. Standardizing transactions
    10.Matching buyers and sellers
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4
Q

FORMS OF TRANSPORTATION

A

Forms of transportation

  1. Railroads
  2. Trucks
  3. Water vessels
  4. Pipelines
  5. Airplanes
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5
Q

ELEMENTS OF AN EFFICIENT PHYSICAL DISTRIBUTION

A
  1. Inventory planning and control
  2. Transportation
  3. Warehousing
  4. Order processing
  5. Materials handling
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