IDENTIFICATION MARKETING

Question 1

the strategic managing of the efficient flow and storage of raw materials, in-process inventory and finished goods from the point of origin to point of consumption.

Answer 1

Logistics

Question 2

refers to the path or route through which goods and services travel to get from the place of production or manufacture to the final users. It has at its center transportation and logistical consideration.

Answer 2

Distribution channel

Question 3

Refers to modifications of the basic price to accommodate differences in customer, product, and locations.

Answer 3

Discriminatory pricing

Question 4

These are offered to customers to encourage them to make purchases within a specified time period.

Answer 4

Cash rebates.

Question 5

These are reductions from list prices to buyers for performing some activity.

Answer 5

Allowance

Question 6

These are reduction in price to encourage buyers to pay their bills quickly.

Answer 6

Cash discount

Question 7

Defined as a set of interdependent organizations and individuals that facilitate the movement and transfer of ownership of commodities from the producers to the ultimate users.

Answer 7

Marketing Channels

Question 8

refers to pricing decisions related to product intended for customer in different locations

Answer 8

Geographical pricing

Question 9

This method refers to the practice of selling merchandise at a limited number of predetermined price levels. The different price levels are intended to represent various levels of quality.

Answer 9

Price Lining Pricing

Question 10

a strategy that requires the firm to sell its products through every available outlet in a market where a consumer might reasonably try to find them.

Answer 10

Intensive distribution

Question 11

This refers to the practice of setting low prices on selected products which will result in the generation of less profits, but with the objective of increasing the sales volume of other products sold the company.

Answer 11

Loss-leader Pricing.

Question 12

company prices its products low in order to penetrate its target as quickly as possible and thereby gain market control.

Answer 12

Penetration pricing

Question 13

refers to all activities involved in selling goods and services to those who intend to resell or use the same for producing goods or services.

Answer 13

Wholesaling

Question 14

refers to the business activity of selling goods or services to the final
consumer.

Answer 14

Retailing

Question 15

a promotional method in which the salesperson uses skills and techniques for building personal relationships with another party (those involved in a purchased decision) that result in both parties obtaining value.

Answer 15

Personal selling

Question 16

anything offered for sale by the firm to buyers to satisfy their wants and needs.

Answer 16

Product

Question 16

the process of persuading a possible customer to purchase the product. designed to be used as short-term tactic to boost sales. It is appropriate as a technique of building long-term customer loyalty

Answer 16

Sales promotion

Question 17

are intangible goods like activities, benefits or satisfaction which are offered for sale.

Answer 17

Services

Question 18

May be defined as those activities involved in the determination of the price at which products that will be offered for sale considering the various objectives of
the firm.

Answer 18

Pricing

Question 19

strategy a company initially sets a high price for the product and at the same time promotes it heavily via advertising and sales promotion. Eventually the firm lowers the price to capture a larger share of market.

Answer 19

Skimming price