Social Influence - Types of Conformity Flashcards
Conformity
A change in a persons behaviour or opinions as a result of real or imagined pressure from a person or group
Real pressure example
Pressure from authoritative figures (E.g. police and teachers) who bring about social conformity
Imagined pressure example
Thinking people are judging you if you do not conform
Who came up with three different types of conformity and when?
Kelman in 1958
Three types of conformity
Internalisation
Identification
Compliance
What is the deepest form of conformity? Why?
Internalisation because you are changing your own beliefs
Where will a person conform during internalisation? Why?
They will conform publicly and privately because they have internalised and accepted the views of the majority group
What do the views expressed by the majority become a part of during internalisation?
The views expressed by the majority become a part of the individual’s own belief system
When will views persist during internalisation?
They will persist when other members of the group are absent
How long are the views that you internalise in your mind for?
They are permanently in your mind
Example of internalisation: Jack
Jack went to uni and lived in a house with 4 people who were environmentalists. Now he believed it is crucial for human survival to protest against deforestation and he continuously does this, even when alone.
What is a moderate form of conformity?
Identification
Where do you conform during identification?
Publicly, but not privately - you agree with the masses when talking to them, but privately disagree with them
Is identification permanent?
No. It’s temporary
Why do we act the same as the majority group during identification?
Because we want to fit in