Social influence: social change Flashcards
1
Q
What is social change?
A
-when a whole society changes
-usually happens through minority influence
2
Q
What is social crypto-amnesia?
A
-people know the change has taken place but forget the origin or why it happened?
3
Q
What must happen for social change to happen?
A
-majority must be convinced through the minority influence processes
4
Q
What are the minority influence processes?
A
-consistency
-commitment
-flexibility
5
Q
What is the snowball effect?
A
-when the minority convince some, those people will convince others
6
Q
A
