Social influence: social change

Question 1

What is social change?

Answer 1

-when a whole society changes
-usually happens through minority influence

Question 2

What is social crypto-amnesia?

Answer 2

-people know the change has taken place but forget the origin or why it happened?

Question 3

What must happen for social change to happen?

Answer 3

-majority must be convinced through the minority influence processes

Question 4

What are the minority influence processes?

Answer 4

-consistency
-commitment
-flexibility

Question 5

What is the snowball effect?

Answer 5

-when the minority convince some, those people will convince others