research methods: non-experimental methods Flashcards

1
Q

what are the 4 non-experimental methods?

A

.content analysis
.case study
.correlational analysis
.meta-analysis

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2
Q

what is meant by content analysis?

A

.type of indirect observation of communication, e.g. diary

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3
Q

what is a strength to content analysis?

A

.few ethical issues
.can use secondary data with high ecological validity

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4
Q

what is a negative to content analysis?

A

.by quantifying the data you lose its meaning, so conclusions are less valid

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5
Q

what is meant by a case study?

A

.detailed study of one person or a group, with a unique characteristic or experience.
.often combines different methods
.mostly longitudinal

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6
Q

what is a positive to a case study?

A

.gives detailed insight
.generate hypothesis for future research

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7
Q

what is a negative to a case study?

A

.can’t generalise from one offs
.often can’t replicate

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8
Q

what is meant by correlational analysis?

A

.relationship between two continuous co- variables
.correlation co-efficient shows strength and direction of the relationship

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9
Q

what is a strength to a correlational analysis?

A

.useful for identifying potential areas of research
.few ethical issues as no variable is manipulated

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10
Q

what is a negative to a correlational analysis?

A

.cannot identify causation, only correlation

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11
Q

what is meant by a meta-analysis?

A

.a type of secondary data that involves compiling data from multiple studies that investigate the same behaviour to create overall conclusions

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12
Q

what is a strength to a meta-analysis?

A

.large sample sizes improves validity and means generalisations are easier to make

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13
Q

what is a negative to a meta-analysis?

A

.potential for researcher/publication bias if researchers leave out certain studies e.g. non-significant results

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