Social influence: minority influence Flashcards
What are the 3 minority influence processes?
-consistency
-commitment
-flexibility
What is consistency?
-same views over time
What is commitment?
-willing to make sacrifices
What is flexibility?
-willing to compromise
Who conducted a study that supports this theory?
-muscovici
What did muscovici do?
-measured consistency
What was the sample of this study?
-parisian women
-36 trials
-within a group of 6, 2 were confederates (minority) and 4 were participants (majority)
What was the procedure to this study?
-asked participants to name colour of a piece of blue card
-were 3 conditions
What were the three conditions in this study?
-consistent group: minority called colour green
-inconsistent group: minority called colour green 24/36 times
-control group
What were the findings of the study?
-consistent group: 5% answered green
-inconsistent group: 1.25% answered green
-control group: 0.25% answered green
What was the conclusion to the study?
-minority must be consistent to be influential
What were some strengths to the study?
-RWA (leaders who want to influence)
What were some negatives to the study?
-lacks population validity: parisian women
-lacks ecological validity: minority are usually of a lower status
