Social influence: minority influence Flashcards
What are the 3 minority influence processes?
-consistency
-commitment
-flexibility
What is consistency?
-same views over time
What is commitment?
-willing to make sacrifices
What is flexibility?
-willing to compromise
Who conducted a study that supports consistency
-muscovici
What was the sample of muscovici study?
-parisian women
-36 trials
-2 confederates (minority) and 4 participants (majority)
What was the procedure to muscovici study?
-asked participants to name colour of a piece of blue card
-were 3 conditions
What were the three conditions in muscovici study?
-consistent group: minority called colour green every time
-inconsistent group: minority called colour green 24/36 times
-control group
What were the findings of muscovici study?
-consistent group: 5% answered green
-inconsistent group: 1.25% answered green
-control group: 0.25% answered green
What was the conclusion to muscovici study?
-minority must be consistent to be influential
What were some strengths to muscovici study?
-RWA (leaders who want to influence)
What were some negatives to muscovici study?
-lacks population validity: parisian women
-lacks ecological validity: minority are usually of a lower status
Who conducted a study that support flexibility?
Nemeth and brilmayer
What did nemeth and brilmayer do?
-conducted a study where participants sat in a mock trial and had to negotiate compensation owed
What were the 2 conditions in nemeth and brilmayer study?
Condition 1: confederate juror have figure and stuck to it
Condition 2: confederate juror showed compromise from his original figure
What did nemeth and brilmayer find?
Juror was more successful convincing in condition 2
What was the conclusion to nemeth and brilmayer study?
Minority need to be flexible
What was a strength to nemeth and brilmayer study?
Real world application (leaders who want to influence)
What was a negative to nemeth and brilmayer study?
Flexibility was only effective is compromised late in the negotiations
