Social influence : key studies (asch) Flashcards

1
Q

What was the aim of asch’s study?

A

-to discover if participants will conform to a group even of the answer is obvious

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2
Q

What was the sample of asch’s study?

A

-123 us male volunteers

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3
Q

What was the procedure of asch’s study?

A

-participants sit in a room with 7 confederates
-participant is given a line length judging task
-asked to say aloud which line matches line X

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4
Q

What did asch find from the study?

A

-naive participants agreed with confederates incorrect answered on 33% of trials
-75% conformed at least one
-25% never conformed
-most said they conformed to avoid rejection

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5
Q

What did asch’s study conclude?

A

-people conform to fit in (evidence for compliance and normative social influence)

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6
Q

What are some strengths to asch’s study?

A

-highly controlled lab study

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7
Q

What’s a negative to asch’s study?

A

-can’t be generalised (study done on US men)
-task and situation were artificial (don’t represent a natural task where conformity would occur) and deman characteristics (p’s knew they were in a study)

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8
Q

What were some of asch’s variations?

A

-number of confederates varied from 1-16 (conformity increased with higher presence of confederates).
-answers in private (conformity decreased to 12.5%)
-difficulty of task (conformity increased)

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