Post World War 2 to Present Day Flashcards
SPORTS AND SOCIETY
1
Q
what is globalisation
A
the way people and places become closely linked together
2
Q
the impact of globalisation
A
- increased TV coverage; allowing people from all over the word to follow different sports
- increased popularity
- increased sponsorships and media
3
Q
whats the golden triangle
A
the relationship between sport, sponsors and media
3
Q
what did commercial sport include?
A
- professionals
- entertainment
- spectatorship
- profits
- media coverage
4
Q
how did globalisation benefit sponsors?
A
- financial benefits for companies
- enhanced brand awareness (sponsoring events and players; FIFA world cup and olympic games)
- break into new foreign markets
5
Q
how did globalisation benefit media?
A
- increased media coverage
- increased commercial revenue from TV networks
- improved coverage of many sports
- increased opportunities for fans to watch live sporting events
- increased quality of coverage (more money - eg wimbledon)
- increased interest in sports around the world
6
Q
how did globalisation benefit sport?
A
- more money offered to skilled athletes
- athletes moved to other countries that offer higher wages to play
- athletes might form deviance due to pressure and commodity
- media and sponsors has forced changes in sport timings, rules and scoring for entertainment purposes and advertisement (half time)
7
Q
whats the increase of popularity of sport done to the social class?
A
- created more opportunities for the lower class to participate and increase their economic prospects
8
Q
the rationalisation of football
A
- become more popular among all social classes due to sporting provisions and increased revenue
- urbanisation; ensuring large amounts of the population were able to support teams which could play in new facilities
- transport; allowing spectators to travel further to see teams play
- increased popularity of sport; NGBs known as the FA, added more structure to the sport
9
Q
is there still a social divide?
A
- mostly its been diminished
however, - polo and tennis are still classes and upper class sports
- as they are more likely to participate in them on a regular basis
10
Q
what factors contributed to a positive change in women participation in sport?
A
- increased media coverage
- increased number of female role models and ambassadors
- promotion of sport in national curriculum
- equality across sports; women no longer limited to what they play
- national campaigns (this girl can)
- national governing bodies
- increased funding (NGBs and national lottery)
