Impact of commercialisation in sport

Question 1

what is commercialisation

Answer 1

the relationship between media, sport and sponsorships ensures that they all benefit from and contribute to the increasing popularity of sport

Question 2

what is the golden triangle + explanation of each section

Answer 2

explains the connection between media, sport and sponsors and how they all intertwine.

sport + media
- sports uses funding from media to improve range and quality of competitions
- media recognises sport as a commodity, from generating live viewers, having a sense of control over sport as timings and structure

sport + sponsors
- sport uses sponsors to increase their revenue
- sponsors use sport to promote also increase their revenue

media + sponsors
- sponsors use media to advertise their brand with sport starts to attract more attention
- more media coverage a sport receives the more attracted sponsors are and more funding the media receives

Question 3

what 5 factors lead to commercialisation of sport

Answer 3

1. increasing sponsorships
2. increasing media interests
3. increasing professionalism
4. increase opportunity of advertisement
5. increased sponsorship opportunities

Question 4

what are the positive and negative impacts of commercialisation on a performer

Answer 4

positive
- increased earning potential
- role model status
- ambassador for sport
- improved facilities
- improved training equipment

negative
- more play, more fatigue
- invasion of private life
- media alter events to suit viewer
- increased deviance, to increase winning chances

Question 5

what are the positive and negative impacts of commercialisation on a coach

Answer 5

postitive
- high profile
- increased earning potential
- role model status
- increased funding for technology and analysis
- training in high quality facilities

negative
- increased pressure
- fame opens to scrutiny
- invasion of private life
- coaches that are more famous get more funding
- having to deal with media after game takes away from sport

Question 6

what are the positive and negative impacts of commercialisation on officials

Answer 6

positive
- increased profile
- ability to promote sport
- well paid allow full time jobs
- increased funding into sport allowing better official training facilities
- advanced technology aid decision making when officiating

negative
- risk of abuse for unfavourable decision
- increased crowd pressure
- invasion of private life
- not all have the advanced technology available
- may rely too much on technology, taking away from sport

Question 7

what are the positive and negative impacts of commercialisation on an audience

Answer 7

positive
- increased viewing opportunities
- inspires audience to play sport
- feel closer to their favourite sport models
- ability for audience to get an in-depth analysis for education and commodity

negative
- constant exposure make sport tedious
- business interest may impact viewers (ads)
- over commercialisation can cause viewers to dislike the changes to traditional sport
- odd play times and accessibility may decrease number of viewers

Question 8

what are the positive and negative impacts of commercialisation on the sport

Answer 8

positive
- increased coverage, means more participation
- increases financial strength
- improvement of competition
- uses to promote healthy and active lifestyle

negative
- bias against minority groups
- business becomes priority
- sport becomes reliant of media
- can be used to promote money rather than love for the game
- sport with bad reputation decrease viewing figures of sport