Media CSP - D83

Question 1

What are the key context points for D83?

Answer 1

• The cold war
• references to 1980s culture
• divide of the east and west (communism v capitalism)
• the berlin wall
• president reagan (evil empire speech)

Question 2

Who does walter present?

Answer 2

Walter presents a video on demand service provided by channel 4 and specialising in foreign language drama and comedy.

It is free to view and financially supported by ads

Question 3

Which companies produced D83?

Answer 3

Sundance TV
RTL group

Question 4

What was the digital marketing strategy that sundance TV created?

Answer 4

Sundance TV created the digitial marketing strategy that reflected the use of the locations in germany to recreate the east and west.

Question 5

How was channel 4 involved with D83?

Answer 5

Channel 4 is a free to air british public service.

D83 was aired on channel 4 in january 2016

Question 6

Who is the target audience for D83?

Answer 6

• The primary target audience is young adults, mostly european men, to relate to the main character
• The secondary target audience is elderly adults who can relate to the experience of war

Question 7

How could a female audience be targeted by D83?

Answer 7

D83 could potentially target a female audience slightly due to the female empowerment of lenora

Question 8

How is D83 regulated?

Answer 8

Channel 4 is licensed by Ofcom to broadcast so D83 had to subject to compliance with their rules

Question 9

How was D83 funded?

Answer 9

Most of the production was by RTL, but the funding was from sundance.

The budget was $40m

Question 10

Why did the german audience not like D83?

Answer 10

Many german audience who viewed the show blamed the overly sympathetic depiction of east german agents.

Question 11

What are some of the factors that may have contributed to D83 ‘failing’?

Answer 11

• Lack of advertising / promotion
• failure to entice RTL’s core female audience
• Popular among younger viewers but the show doesnt appeal to a mass audience
• some german audience felt uncomfortable with the shows depictions of each side of germany

Question 12

How does D83 show their social contexts?

Answer 12

• Reflects the social contrast in divided 1980s germany: east germany is represented as a controlled state through lenora and west germany is represented as more free
• Both sides of germany are represented as dominantly white and the representation of the raccial integration of the american military appears to add to their ‘otherness’

Question 13

How does D83 show their cultural contexts?