Impacts Of Media And Sponsorship Flashcards
What positive impacts does it have in sport
An increase in interest in sports that attract the media’s attention
More money available for grass roots and players to pay for things
Rewards are bigger
More competitions
More role models
What are the negative impacts on sport
Rules can be changed to meet sponsor/media requirements
Can be over exposed and people lose interest
Minority sports get less coverage
Sports become dependent on the money
The positive impacts on officials
Beings in media spotlight can turn them into hero’s
The more money in the sport the more of a career path they have set
The negative impacts on officials
A strong media presence can increase the pressure to make the right decision
The spotlight makes the mistakes become very public
Positive impacts on the performer
More money for higher wages Spotlight leads to fame and hero’s More money for new equipment Bore money for coaching More competitions
Negative impacts on the performer
Strong media increases pressure and nerves reducing enjoyment
Mistakes they make become very public
More competitions can reduce there standards
More competitions can lead to over training
Women are paid less as commercialisation is focused on men
How can sponsors have negative impacts on the players
Sponsors may demand about house a performer should behave and cause conflict and disrupt training
They have I maintain there appeal to the sponsors and media
Positive impacts on the audience and spectators
Events are scheduled
Commentary educated viewers
Live coverage satisfy the spectators
Money spent on improving viewing
Negative impacts on audience and spectators
Timings of an event are scheduled for world wide audiences so performers have to perform late
More people stay at home and watch on tv
Tickets are expensive
