Confirmity Flashcards
What is definition of conformity
Major influence where the attitudes, beliefs and behaviours of people in a particular group are adopted in response to real imaginary group pressure
What is compliance
Public conforming to behaviour or views of others but privately maintaining ones view going along with the group even when you don’t agree
How long is compliance for
Temporary change last only when group is present
What is identification
Individuals adjust their personal and public behaviour and opinions to those of a group as it’s desirable as member are seen as role models
What’s the time and intensity like of identification
Stronger type of conformity than compliance and it’s generally temporary and not maintained when group isn’t present
What is internalisation
Conversion of private views to match those of the groups behaviour or belief system and individual becomes part of the belief system
What’s internalisation time and intensity like
It is usually permanent and usually lasts even when group is t present
Who is switch and Gerard
Developed the dual process model arguing that there are two mai. Reasons why people conform for desire to be liked and desire to be right
What is normAtive social influence
Desire to be liked by a group and want to avoid being rejected and accepted associated with compliance and only occurs when group is present
What is informative social influence
Desire to be right following majority viewpoint to follow those you believe to be right
More common when unsure about opinion or how to behave associated with internalisation and behaviour doesn’t change when group isn’t present
Strength Lucas et al
Asked students maths questions hard and easy ones students were most likely to give wrong answers when questions where more difficult rather than easy ones and especially when maths ability was poor this is a strength as predicted by isi participants looked at others for answers as in this ambiguous case the participants looked at others for answers for desire to be correct
Asch nai
Asch found that on 12 critical trials approx 37% of participants confirmed with the confederate even thought they knew their answer was the correct answer this is a strength as it supports the nai that participants conformed because they had the desire to be liked and accepted
Weakness individual differences and external locus of control
Some individuals worry more about being accepted compared to others these people are more likely to conform compared to those who care less about being liked additionally Shute found individuals who blame external factors and believe behaviour is beyond control are more likely to conform this is a problem as the dpm doesn’t account for everyone’s reaction to conformity as some people conform differently thus as it doesn’t account for individual differences it’s an incomplete explanation for conformity
