9.5

Question 1

brand

Answer 1

type of product made by certain company under certain brand name (company name can also be the brand). its the identity of a company + its products

Question 2

what does brand designer need to do to stand out

Answer 2

communicate the message of the company clearly

Question 3

brand

Answer 3

heart and soul of company, their identity, image as a whole

Question 4

brand identity

Answer 4

how company is projecting its identity. visual aspects

Question 5

logo

Answer 5

identifies the business in its simplest form

Question 6

brand loyalty

Answer 6

person has a favourite supplier and prefers to buy products from them. usually built up from users positive experience w the brand

Question 7

ways to build brand loyalty

Answer 7

1) best quality
2) good customer service
3) loyalty programs – reward existing customers

Question 8

packaging

Answer 8

important part of brand identity. basically how the product is first experienced

Question 9

trademark

Answer 9

number, pic, logo… smth unique that a company uses to identify its products

Question 10

registered design

Answer 10

design protected by patent law

Question 11

publicity

Answer 11

promotion of a brand. the attention that it receives, often without direct payment