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design technology > 7.4 > Flashcards

7.4 Flashcards

1
Q

benefits of primary research

A

better understand the problem
first hand data
flexibility

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2
Q

benefits of secondary research

A

quick
easy to source
available
saves time + money
wider context

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3
Q

quantitative research

A

data driven + objective, measurable (who what where etc)

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4
Q

qualitative research

A

abstract + subjective, open to bias, lack of reasoning (why, how)

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5
Q

field research

A

process of gathering qualitative data abt the interactions of people with designs in their natural environments (work, home…). first hand observation of user experience
can really help discover new design opportunities

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6
Q

why is field research reliable

A

due to real life context

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7
Q

advantages of field research

A

first hand knowledge
specific data
more user centered designs

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8
Q

disadvantages of field research

A

quite narrow data
emotionally taxing bcs need to establish relationship between interviewer + user

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9
Q

method of extremes

A

method in which the extreme ranges of a population are sampled in order to design for

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10
Q

what percentiles are typically used in the method of extremes

A

typically 2.5 and 97.5 percentiles

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11
Q

advantages of method of extremes

A

greatest number of users accommodated

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12
Q

disadvantages of method of extremes

A

may be sensitive for groups to be involved => you have to be more refined in design process

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13
Q

user observations

A

intended client uses design while experts observe, taking notes. can happen in a field or controlled environment

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14
Q

advantages of use observations

A

insight into customer experience
tested under use conditions
help find usability issues

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15
Q

disadvantages of use observations

A

likelihood of observer bias
data may be difficult to analyse

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16
Q

interviews and focus groups

A

collection of responses from users, observation of users interacting w the product

17
Q

main goal of interviews and focus groups

A

usually conducted face to face => goal is to gather opinions on a product in a more informal manner

18
Q

advantages of interviews and focus groups

A

socially oriented => people feel more at ease
quick results
promotes group conversation
can ask clarifying questions

19
Q

disadvantages of interviews and focus groups

A

expensive
group setting can influence answers
moderator bias
small sample size may not be truly representative

20
Q

questionnaires

A

more structured than interviews bcs specific set of questions helps focus responses

21
Q

advantages of questionnaires

A

cheap
easy to administer
large number can be done

22
Q

disadvantages of questionnaires

A

“static” – barely any interactions
maybe only interested people will fill it out => bias

23
Q

affinity diagrams

A

graphical tool that helps classify + organise facts, opinions, ideas. data is generated within one common format

24
Q

what can affinity diagrams be used for

A

to analyse feedback, prioritise problems, decide next steps, identify quick wins

25
Q

advantages of affinity diagrams

A

simple
cheap
builds teamwork

26
Q

disadvantages of affinity diagrams

A

time consuming

27
Q

participatory design

A

approach to involve all stakeholders in the design process to ensure everyones needs are met

28
Q

advantages of participatory design

A

direct connection to stakeholder
strong relationship w client – can be good for designer

29
Q

disadvantages of participatory design

A

hard to get actual desires of client, you have to understand that the response is surface level
you have to build a strong relationship with the client

30
Q

paper prototyping

A

giving user prototype of product and observing how they interact with it. its a variation of usability testing. designers create paper mock ups of interface and users navigate through it

31
Q

advantages of paper prototyping

A

quick
affordable
iterate easily

32
Q

disadvantages of paper prototyping

A

time consuming
not full user experience bcs low fidelity

33
Q

natural environment

A

user interacts w design in environment in which its intended

34
Q

usability labs

A

specialised spaces where testing takes place. environment has tools, equipment etc (its controlled) to gather specific data

35
Q

advantages of natural environment

A

real life context
tested in intended environment

36
Q

disadvantages of natural environment

A

slightly biased
mostly qualitative data

37
Q

advantages of usability labs

A

can be w high tech equipment => better monitoring
controlled environment => make sure its used as intended

38
Q

disadvantages of usability labs

A

high tech equipment to monitor => costly
can be intimidating for users

design technology (46 decks)

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