1.2 Flashcards
psychological factor data
human factor data related to interpretations affected by the environment
what is psychological factor data good for
optimise user health, comfort, safety, performance
2 types of data
qualitative – descriptive data used to know peoples perceptions
quantitative – numerical data, can be measured
what is qualitative data used for
to find out the perception of people
what is quantitative data used for
for finding our physical factors
4 types of measurement scales
nominal
ordinal
interval
ratio
describe the nominal measurement scale type
qualitative, used to label variables that numbers cant measure
example: hair color - black; blonde; ginger
describe the ordinal measurement scale type
qualitative, classified w an order of ranking
example: rating a movie from 1 to 5
describe the interval measurement scale type
quantitative, has equally spaced intervals between values, can be negative
example: temperature, the distance between degrees is consistent
describe the ratio measurement scale type
quantitative, like interval data but has an absolute zero so no negative values
example: height, speed
how do u decide which scale of measure u should use
it depends on the nature of the data ur collecting + type of analysis youre conducting
human information processing system
automatic system a person uses to interpret information and react
what does HIPS stand for
human information processing system
factors that affect how we process info
age – too young and dont know/too old and forgot
strength – too weak for task
skills
health – not physically/mentally able to do the task
disability
what happens when the HIPS capacity is exceeded
the response rates decrease