7.3

Question 1

why is developing personae important

Answer 1

helps us understand what the user really wants

Question 2

user population

Answer 2

specific group of users for a particular product

Question 3

classification of users

Answer 3

how designers group people into different user populations

Question 4

main groups of classification of users

Answer 4

based on age
gender
physical condition (blindness, mobility…)

after initial classification, further can be applied

Question 5

personae

Answer 5

fictional characters designers create based on observing a user population. the characters represent common patterns in that group
as theyre fictional, theyre often criticised for inaccuracy => must be thoroughly researched to ensure no negative stereotypes

Question 6

personae, secondary personae, anti personae

Answer 6

1) primary target audience
2) not primary target but needs are met in some way
3) product isnt for them

Question 7

scenario

Answer 7

context based on the assumptions of designers. imagined sequence of events in the life of a personae

Question 8

use case

Answer 8

possible sequence of interactions w a product. outline all possible interactions w a product => increase its usability