6.1 Flashcards

1
Q

endorsement

A

someone is gonna promote ur product

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2
Q

collaboration

A

someone is actually involved in changing ur product

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3
Q

design classic

A

a standard of its time. has timeless appeal. instantly recognisable, will provoke diff emotional responses

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4
Q

timelessness

A

an object is unaffected by the passage of time/changes in fashion

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5
Q

can a design instantly be a classic

A

nope
often radically innovative for their time

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6
Q

what happens to classic designs over a long period of time

A

they constantly evolve => the design will change in subtle ways as it needs to remain relevant

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7
Q

do classic designs remain the same

A

no, they constantly evolve => the design will change in subtle ways as it needs to remain relevant

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8
Q

features of a classic design (7)

A

1) iconic – represents a movement, subculture etc
continued demand isnt dependant on heavy marketing
2) instantly recognisable
3) widely imitated – reinforces the pioneering concept
4) desirable
5) transcend function – it may be technologically worse than other stuff on the market but its still desirable (possibly as a status symbol/collectible)
6) resale value
7) collectable – some become collectable, may have resale value (like cars). possibly for nostalgic reasons

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9
Q

characteristics of a classic design (7)

A

image
status
culture
obsolescence
mass production – helps lower price of the product => it becomes more accessible
omnipresence – its a classic but we dont even notice it
dominant design – widely accepted design in the industry

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10
Q

obsolescence

A

the process of becoming out of date

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