7.5 Flashcards
reasons to design for pleasure + emotion
perceptions abt a product by users
people become attached to a product
brand loyalty
maintain sales for a company
socio pleasure
pleasure derived from social interactions:
products that allow communication (facetime)
products that communicate identity, belonging to a social group (traditional clothing)
encourage social interactions (unique jewellery, stuff that starts conversations)
physio pleasure
pleasure derived from the feel of the product during use. related to aesthetic qualities of product, how they combine to enable an action to be performed:
puffy texture of a jacket
smell of a new car
solid weight of tool –> communicate strength
psycho pleasure
pleasure derived from cognitive demands of using a product. products that satisfy our intellect:
complex but easy to use devices like an ipad
cognitively challenging games
ideo pleasure
pleasure derived from how product appeals to users values and beliefs:
product from biodegradable material
made sustainably (organically grown food)
products that align w moral beliefs
first thing to go out the window in times of crisis bcs people will tend to think abt themselves
emotional design consists of
visceral design
behavioural design
reflective design
visceral design
part of emotional design. how users expect products and systems to function. aesthitics, first impression of product
behavioural design
part of emotional design. focuses on uses and funtions of the product
reflective design
part of emotional design. focused on how product relates to user; memories, culture, meaning of product
the ACT model
framework for creating designs that improve relations of users w product + trigger emotional responses.
helps see product development as building relationships with users
ACT расшифровка
attract – aesthetics, unconscious responses
converse – interactions, ease of use
transact – function, usefulness
