5.2 Flashcards

1
Q

innovation

A

business of putting an invention in the marketplace and making it a success

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2
Q

innovation categories

A

sustaining innovation – improving products

disruptive innovation – creating new products that disrupt markets

process innovation – improving the way products are made (new manufacturing techniques etc)

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3
Q

innovation strategies for designers

A

architectural innovation – technology of the components stays the same, but the configuration of the components is changed to produce a new design

modular innovation – basic configuration stays the same, but one or more key components are changed

configurational innovation – change is made in both technology and organisation

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4
Q

diffusion

A

process where market will accept new idea or product

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5
Q

suppression

A

process where adoption of product by the market is actively slowed

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6
Q

why may suppression happen

A

may be bcs of difficulties competing w dominant design, ambiguity over patent ownership, competing w companies petitioning against new product, natural resistance to unfamiliar concept

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