🟣 3.1 Emergence of the Globalisation of Sport in the 21st Century: Golden Triangle, Social Media Flashcards
What does the golden triangle consist of
Sport
Business
Media
What is the golden triangle
The golden triangle refers to the relationship between sport, business and the media
How does sport rely on the golden triangle
Without media coverage, sports are less attractive to sponsors who want their business or product to be promoted. Meaning less money is produced and less money is made
Hoe does the media use sport
The media use sports to gain followers and readers, listeners
How do businesses use the media
They use the media to advertise their products and services: organisations often pay substantial sums to sports and media for advertisements
Media
An organised means of communication by which large numbers of different people can be reached quickly
Commercialisation
The process of attempting to gain money from an activity
Sponsorship
When a company pays for their products to be publicly displayed or advertised, in attempt to increase their sales
Merchandising
The practice in which the brand or image from one product is used to sell another
6 characteristics of commercial sport
- Professional sport - high quality high skill levels
- Sponsorships and businesses
- Entertainment
- Contracts
- Athletes as commodities - athletes, through companies, become well known role models
- Wide media coverage
6 effects of commercialisation on professional performers
- Receive high incomes from participation
- Paid for successful results, making winning important
- Can be put under pressure to perform when injured
- Must specialise in a sport in order to compete
- Entertainers who become household names
- Controlled by the sponsor, become public commodities and suffer from a lack of privacy
5 way sports has changed as a result of commercial and media interest
- Rules and scoring systems changed in order to speed up the action and recent spectator boredom
- Breaks provided in sports so sponsors can advertise their products
- Competition formats have changed
- Sports played bt women receive less coverage
- Increased technology through media lead to more personal experience for viewing (e.g stump cam in cricket)
6 reasons why companies invest large amounts of money into sport
- Increased publicity, benefits, profit, sales
- Increased brand awareness
- Creates an association with excellence at the highest levels of sport
- Creates an association with the healthy image of sport
- Sponsorships can decrease the amount of tax paid by a company
- Improve company moral, employees feel linked to success of the sport
What is globalisation
The process whereby nations are being linked together and people are becoming more interdependent via improvements in communication and travel
2 ways globalisation is seen via sports
- Sponsorship of events
- Spreading of different sports to new nations
When has English football been broadcasted since
1937
First club match game of football and first international game of football TELEVISED
Club game = arsenal vs arsenal reserves
International = England vs Scotland 9 April 1938
First live televised match
Barnet vs Wealdstone October 1946
When was match of the day created
1964
In the late 20th century / early 21st century, why did the relationship between sport and the media move to a new era?
Due to technological advances such as the satellite
What did the satellite provide
Sports to be watched from anywhere in the world
What satellite station payed x amount of money to cover the premier league
In 1992, satellite station BskyB paid £304 million for a 5 year contract to cover the premier league
How do professional footballers, such as Ronaldo, use social media
Ronaldo uses social media to promote connection with his fans whilst at the same time promoting personal branding
What has social media enabled sports performer to do
- build up and engage with fan bases in a short space of time
- engage with a much wider audience
