🟣 3.1 Emergence of the Globalisation of Sport in the 21st Century: Golden Triangle, Social Media

Question 1

What does the golden triangle consist of

Answer 1

Sport
Business
Media

Question 2

What is the golden triangle

Answer 2

The golden triangle refers to the relationship between sport, business and the media

Question 3

How does sport rely on the golden triangle

Answer 3

Without media coverage, sports are less attractive to sponsors who want their business or product to be promoted. Meaning less money is produced and less money is made

Question 4

Hoe does the media use sport

Answer 4

The media use sports to gain followers and readers, listeners

Question 5

How do businesses use the media

Answer 5

They use the media to advertise their products and services: organisations often pay substantial sums to sports and media for advertisements

Question 6

Media

Answer 6

An organised means of communication by which large numbers of different people can be reached quickly

Question 7

Commercialisation

Answer 7

The process of attempting to gain money from an activity

Question 8

Sponsorship

Answer 8

When a company pays for their products to be publicly displayed or advertised, in attempt to increase their sales

Question 9

Merchandising

Answer 9

The practice in which the brand or image from one product is used to sell another

Question 10

6 characteristics of commercial sport

Answer 10

1. Professional sport - high quality high skill levels
2. Sponsorships and businesses
3. Entertainment
4. Contracts
5. Athletes as commodities - athletes, through companies, become well known role models
6. Wide media coverage

Question 11

6 effects of commercialisation on professional performers

Answer 11

1. Receive high incomes from participation
2. Paid for successful results, making winning important
3. Can be put under pressure to perform when injured
4. Must specialise in a sport in order to compete
5. Entertainers who become household names
6. Controlled by the sponsor, become public commodities and suffer from a lack of privacy

Question 12

5 way sports has changed as a result of commercial and media interest

Answer 12

1. Rules and scoring systems changed in order to speed up the action and recent spectator boredom
2. Breaks provided in sports so sponsors can advertise their products
3. Competition formats have changed
4. Sports played bt women receive less coverage
5. Increased technology through media lead to more personal experience for viewing (e.g stump cam in cricket)

Question 13

6 reasons why companies invest large amounts of money into sport

Answer 13

1. Increased publicity, benefits, profit, sales
2. Increased brand awareness
3. Creates an association with excellence at the highest levels of sport
4. Creates an association with the healthy image of sport
5. Sponsorships can decrease the amount of tax paid by a company
6. Improve company moral, employees feel linked to success of the sport

Question 14

What is globalisation

Answer 14

The process whereby nations are being linked together and people are becoming more interdependent via improvements in communication and travel

Question 15

2 ways globalisation is seen via sports

Answer 15

1. Sponsorship of events
2. Spreading of different sports to new nations

Question 16

When has English football been broadcasted since

Answer 16

1937

Question 17

First club match game of football and first international game of football TELEVISED

Answer 17

Club game = arsenal vs arsenal reserves
International = England vs Scotland 9 April 1938

Question 18

First live televised match

Answer 18

Barnet vs Wealdstone October 1946

Question 19

When was match of the day created

Answer 19

1964

Question 20

In the late 20th century / early 21st century, why did the relationship between sport and the media move to a new era?

Answer 20

Due to technological advances such as the satellite

Question 21

What did the satellite provide

Answer 21

Sports to be watched from anywhere in the world

Question 22

What satellite station payed x amount of money to cover the premier league

Answer 22

In 1992, satellite station BskyB paid £304 million for a 5 year contract to cover the premier league

Question 23

How do professional footballers, such as Ronaldo, use social media

Answer 23

Ronaldo uses social media to promote connection with his fans whilst at the same time promoting personal branding

Question 24

What has social media enabled sports performer to do

Answer 24

• build up and engage with fan bases in a short space of time
• engage with a much wider audience

Question 25

Example of when a footballer for in trouble for posting on social media

Answer 25

Rio Ferdinand suspended for 3 matches and fined £25,000 by the FA in October 2014 over a tweet linked to a promiscuous girl/women

Question 26

What do England Athletics view social media as

Answer 26

Potential way for athletic clubs to share info with members of the teams as well as individuals interested in joining athletics clubs