trust, reputation and loyalty

Question 1

what are brands and brand image the impression of?

Answer 1

a product that is held by an enterprise’s existing or potential customers

Question 2

why is branding important?

Answer 2

because it makes the enterprise distinctive and memorable

Question 3

what does branding enable to stand out from?

Answer 3

its competitors

Question 4

what will lead to repeat purchases?

Answer 4

due to branding, customers are more likely yo purchase from and trust the brand

Question 5

importance of brand image:
what will enterprises gain many benefits from?

Answer 5

having a positive brand image

Question 6

importance of brand image:
what does quality give?

Answer 6

the perception of quality as brands can often charge higher prices

Question 7

importance of brand image:
what does value mean?

Answer 7

having a well established brand image means that an enterprise can spend less on marketing because customers recognise their products quickly

Question 8

importance of brand image:
why can value lead to repeat purchases?

Answer 8

due to branding and so become loyal to the brand

Question 9

importance of brand image:
how can variety help an enterprise to expand?

Answer 9

its range and variety of products under one recognisable brand which can increase profit

Question 10

importance of brand image:
why do brands often have a reputation for having a good customer service offering?

Answer 10

it increases customer loyalty an the likelihood of repeat purchases

Question 11

importance of reputation:
what can actions that an enterprise take an affect of what?

Answer 11

of how it is perceived by the public and its target customers

Question 12

importance of reputation:
what can actions that are perceived as positive increase?

Answer 12

sales and loyalty

Question 13

importance of reputation: environmentally friendly and community aware

what are many enterprises looking into?

Answer 13

how they can be environmentally friendly and support social projects and their local community

Question 14

importance of reputation: environmentally friendly and community aware

what can you reduce?

Answer 14

reducing plastic in packaging

Question 15

importance of reputation: environmentally friendly and community aware

why can enterprise use renewable energy?

Answer 15

to cut their carbon footprint

Question 16

importance of reputation: environmentally friendly and community aware

what can they do for food banks?

Answer 16

raising funds or donations

Question 17

importance of reputation: environmentally friendly and community aware

why can this be more likely for customers to purchase from the enterprise?

Answer 17

gives a positive impression of the enterprise to the target customers

Question 18

importance of reputation: controversial or unethical strategies

what can backfire and cause offence?

Answer 18

using controversial or unethical strategies marketing methods that can affect customer loyalty

Question 19

importance of reputation: controversial or unethical strategies

what are examples?

Answer 19

advertising can be unethical by showing certain body images, stereotyping people or exaggerating the truth

Question 20

importance of reputation: good customer service

why are many brands successful?

Answer 20

because they are known to have good customer service, easy to contact help desks and no quibble refunds

Question 21

quibble

Answer 21

to engage in a disagreement

Question 22

importance of reputation: good customer service

when will customers be more willing to pay more for products?

Answer 22

when they know there us a good level of customer service that lines with the product

Question 23

what does good customer service rely on?

Answer 23

reputation