product: usp and branding Flashcards
why must an enterprise decide what products to make?
to differentiate these products from others in the market
what is a USP?
the key aspect of the product that makes It different or special
what does the usp sets?
apart from its competitors
what might a cake maker offer as a USP?
specialised cake flavours
for specific edits (vegan, gluten free, egg free)
why have a USP?
enterprises face lots of competition so they need to differentiate their product
what does an enterprise need to avoid? (USP)
the risk of failing
what does an enterprise need to attract? (USP)
attract customers
what does an enterprise need to demonstrate? (USP)
the product to meet the customers needs
what does an enterprise need to stand out from? (USP)
competitors
why is branding important?
because it makes an enterprise distinctive and memorable
what does a branding enable?
enables it to stand out from its competitors
what does branding include? (4)
the logo
the symbols
the colours
images used
what does the branding need to be for its values and its style?
should be consistent and reflect the main activity of the enterprise
what does the brand image give?
gives the brand a visual appearance
for example, what many a healthy food brand use as it colour and image?
green
healthy figure
why do some brands use green as their brand colour?
to give the impression of health
the benefits of branding:
1. what does it give that customers may recognise?
a unique image
the benefits of branding:
2. what will customers be more willing to try?
new branded products
the benefits of branding:
3. what will customers usually trust?
brands so will lead to repeat purchases
the benefits of branding:
4. what can you often do for branded products?
charge more
the benefits of branding:
5. what does it mean if it makes an enterprise stand out from its competitors?
can increase sales and market share
the benefits of branding:
6. what does it help an enterprise to expand?
its range and will increase profits
