promotion: social media marketing Flashcards
what is social media marketing the use of?
social media platforms
what does social media marketing promote?
an enterprise’s products (goods and services)
how can social media marketing be done?
done using any type of social media that enables users to post and share information
what is the goal of social media marketing?
to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach
social media platforms: facebook
what can an enterprise encourage customers to do?
subscribe to their newsfeed and like and share information about the enterprise
social media platforms: youtube
why does many enterprises use youtube?
you can post videos to show how a product can be used, novel ideas or how to use the products and adverts for new products
social media platforms: youtube
why can engaging new videos go viral?
as users share and subscribe videos
social media platforms: instagram
how can an enterprise encourage customers to do?
follow them and post comments.
social media platforms: twitter (X)
what does having a twitter feed enable enterprises to promote?
new products to its tollowers uno may retweet it to others
social media platforms: twitter (X)
what can the twitter hashtag be used to promote?
product, event or new ideas
what is a geurrilla advertising?
these are unconventional tactics
used to promote a brand, product or idea.
what are 5 examples of guerrilla advertising?
a flash mob, a midnight walk,
graffiti, street art or an unusual display
why should guerrilla advertising be original?
so people want to share it online
what can guerilla advertising be used to promote?
brand awareness
limitations:
what does it if it can be time consuming?
time-consuming, and therefore costly, to engage the public and get them to like and share posts
