promotion: advertising methods Flashcards
where does a moving image appear? (4)
television
cinema
video sites
promotional DVDs
benefits:
what does using a moving image enable products to do?
enables products with moving parts
benefits:
why can moving images be used as a practice use?
to be seen in action and where/how they can be used
where does print appear? (4)
local and national newspapers
magazines
leaflets
billboards
benefits:
what will be likely when using print?
likely to be seen by large numbers of people, either in a specific location or over a wide geographical area
what are local newspaper, billboards and leaflets considered as?
specific location
what are national newspapers and magazines considered as?
wide geographical area
where does ambient appear?
public places - bus stops or shopping centres
what is the benefit of ambient?
outdoor advertising aims to catch the attention of passers-by
where does digital appear? (2)
company websites
social media (Pinterest or instagram)
what is a benefit of using digital?
enables large and small businesses to connect with large numbers of people instantly
where does audio appear?
local and national radio
what is a benefit of using audio?
allows businesses to speak directly to their target market
why are enterprises influenced by different factors?
because they are choosing which advertising method is most suitable to promote their product
factors which influence choice of advertising method:
why is the type of product a factor?
it is how best to promote a product’s features
factors which influence choice of advertising method:
what are the characteristics of target market to attract customers?
income
gender
age
lifestyle
these will all influence
factors which influence choice of advertising method:
why is cost a factor?
some methods like television marketing can be expensive and may only be suitable for large enterprises with big advertising budgets
leaflets may offer better value esp for small local enterprises that may not have much to spend on advertising
factors which influence choice of advertising method:
why are potential sales a factor?
as they are the result from the advert, an enterprise will want to get a financial return from its investment in advertising
