profitability ratios (1) Flashcards

1
Q

what does a ratio compare?

A

one piece of information with another

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2
Q

what is the ratio of the gross profit margin?

A

the two pieces of information compared are the enterprise’s gross profit and its turnover

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3
Q

what does the gross profit margin calculate?

A

gross profit as a percentage of sales revenue

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4
Q

what does the gross profit margin show?

A

what the gross profit is for every t ot sales

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5
Q

how do you calculate the gross profit margin?

A

gross margin profit = gross profit / sales revenue x 100

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6
Q

what are the 2 items needed to calculate gross profit margin?

A

sales revenue and gross profit

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7
Q

what will enable an enterprise to calculate its gross profit?

A

The values for sales revenue minus the cost of these sales

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8
Q

what happens if the gross profit margin falls?

A

the enterprise may take steps to reduce its cost of sales or increase its sales revenue.

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