profitability ratios (1) Flashcards
what does a ratio compare?
one piece of information with another
what is the ratio of the gross profit margin?
the two pieces of information compared are the enterprise’s gross profit and its turnover
what does the gross profit margin calculate?
gross profit as a percentage of sales revenue
what does the gross profit margin show?
what the gross profit is for every t ot sales
how do you calculate the gross profit margin?
gross margin profit = gross profit / sales revenue x 100
what are the 2 items needed to calculate gross profit margin?
sales revenue and gross profit
what will enable an enterprise to calculate its gross profit?
The values for sales revenue minus the cost of these sales
what happens if the gross profit margin falls?
the enterprise may take steps to reduce its cost of sales or increase its sales revenue.