place: distribution channels

Question 1

what is the aim of distribution?

Answer 1

getting the product to the target customer in the right place at the right time

Question 2

what can distribution channels include?

Answer 2

physical
digital

Question 3

what is a direct distribution?

Answer 3

goes from producer to consumer

Question 4

what is indirect distribution for wholesalers?

Answer 4

goes from producer to wholesaler to retailer to consumer

Question 5

what is indirect distribution without wholesalers?

Answer 5

goes from producer to retail to consumer

Question 6

what is indirect distribution with agent or third party?

Answer 6

goes from producer to agent/third party to consumer

Question 7

what are physical distribution channels?

Answer 7

the movement of goods from one place to another

Question 8

what may indirect distribution include:
1. what will wholesalers buy mass-produced goods in bulk for?
2. where will producers sell to?
3. what will third parties include?

Answer 8

1. to sell them on in smaller quantities
2. large retailers/supermarkets
3. agents, concessions and tv shopping channels

Question 9

where goods are sold depends on what?

Answer 9

on the type of product being sold

Question 10

why are some products are more suited to direct distribution?

Answer 10

some will be fresh produce at farmers markets, craft items at fayres

Question 11

what will direct distribution channels include? (3)

Answer 11

online sales
factory shops
farm shops

Question 12

what are digital distribution channels?

Answer 12

when services and marketing content are delivered online

Question 13

what is one example of being delivered directly from the content producer to the consumer at the time of purchase?

Answer 13

a desktop programme for viewing PDFs

Question 14

marketing and distribution channels:
what will enterprises need to ensure when they operate online?

Answer 14

that their marketing is the right content and is being shared to the right platforms

Question 15

marketing and distribution channels:
how can contents be effective?

Answer 15

has to be seen by the target customers

Question 16

marketing and distribution channels:
what will a clothing manufacturer that makes clothes for teenagers would need to ensure?

Answer 16

that their marketing content is appealing to teenagers
shared on platforms such as YouTube or Instagram

Question 17

marketing and distribution channels: what would be pointless which target customers wouldn’t see?

Answer 17

sharing the right content on an unpopular social media platforms

Question 18

marketing and distribution channels:
what happens if the wrong content is on the right platforms?

Answer 18

would have the same effect if there was right content on the wrong platforms as customers may see it but not take any notice

Question 19

marketing and distribution channels:
why is choosing the right distribution channels important?

Answer 19

to make your content count