test Flashcards
what do marxists think on the topic of media diversity
The owners of the media aim to spread ideas (the dominant ideology) which justifies the power of the ruling class.–False class conciousness
what are marxist views on the topic of state controls
owners of the media, like newspaper owners have direct control of the content of the media and they can and do interfere with the media content
what are marxist views on media proffesionalism
journalists depend for their jobs on supporting the interests of the owners.
The reports they write are biased.They censor the reports to avoid criticism of interests of the ruling class.they do not challenge the status quo
what is the marxist view on public service broadcasting
media managers have little choice other than to run the media within the boundaries set by the owners
What is the name of the approach Marxists take and what does this mean
The approach is called the manipulative approach and millibamd says
The media is an instrument through which the ruling class is able to manipulate media content and media audiences in its own interests
what is pluralist view on state controls
pluralists argue that the media is restricted by state controls. some societies have banned certain media in order to reduce dominant viewpoints
What are the wider social problems child poverty can cause
Crime and bullying as they can afford the same equipment as their peers
What are the factors Hirsch argues lead to a greater risk into the UK
Lone parenthood
Lack of work or low paid parents
Disability of parents
Lack of benefits
Lack of child supports for those who want to work but have children the cost of childcare
What does Palmer argues happens that leads to social exclusion
A lack of day to day company and support
What did Hirsch point out
Poverty causes material and social hardships,this affects the educational achievement and has lasting effects on their physical and emotional health and leaves them at greater risk of poverty than adults
What does the hyperdermic syringe model say and what does it also go by
It also goes by the magic bullet and is a model that suggests audiences are passive,having media injected into their “veins”
Name at least two criticisms of the hyperdermic syringe model
- the model assumes everyone is passive and will act the same,though doesn’t take into account people’s experiences and character
- it assumes audiences are passive,and easily manipulated
What does the cultural effects model believe is specifically being spread
The dominant ruling class ideology,and that television is dumbed down
