Representations Of The Elderly Flashcards
What did Louis and Ivan say
Louis and Ivan use the term VISUAL AGEISM to describe the process of underrepresenting older people in the media or misrepresenting them in a prejudiced way. Old age is typically represented as an undesirable state. Being poor, in Ill health,forgetful,asocial,incapable of work and personally difficult and grumpy
What do Louis and Ivan claim are the two types of elderly
Third age and fourth age
What is third age elderly
Represented as living in their golden years or a second childhood
What is fourth age elderly represented as
Incapacitated and unable to live independently
What are the invisible elderly
The elderly that are overlooked by the media they are rarely consulted as wise elders with information to pass on
What did cuddy and Fiske do
Showed that in the US only 1.5% of characters on TV wee elderly and when they were in minor roles used for comic relief, with physical or mental impairment
What did white et Al say
He found that older viewers thought they tended to be stereo typed, especially middle aged and older women who were often ignored completely, they accused the media of being out of touch with an ageing society
What did szmigin and Carrington say
They found that advertising agencies were wary of using models that they considered might alienate/put off younger audiences
WHO TALKS ON visual ageism
louis and ivan
who talks on advertisements
szmigin and carringotn
who talks on elderly viewers feeling stereotyped
white et al
who studied the percentage of elderly actors
cuddy and fiske
who named the two types of represented elderly
cuddy and fiske
