postmodernist views on ownership and control

Question 1

what is the postmodernist view on media saturation

Answer 1

postmodernists argue that society has become media saturated,.They argue that as a result popular culture now shapes our identity rather than family,community,gender,or class

Question 2

what is the postmodernist view on consumption

Answer 2

the media shapes our consumption as we now have a greater choice and global influences.

Question 3

what is the postmodernist view on how media affects identity

Answer 3

they argue the media defines our identity and lifestyle and determines how we think and feel about ourselves.We can pick and mix parts of the media to shape our sense of self

Question 4

what is the postmodernist view on media and brand consumption

Answer 4

the media tells us that the consumption of brands and logos should be a part of our identity

Question 5

what is the postmodernist view on media communities

Answer 5

many people believe they no longer belong to real communities so take part in media communities of social networking,blogging,and fantasy gaming

Question 6

Lyotard

Answer 6

Postmodern life has become so chaotic that metanarratives (or blanket explanati‹ (co longerrelevant as people make choices based on a range of individual factors

Question 7

Baudrillard

Answer 7

Baudrillard argues that we are living in an age dominated by the media- media saturated society. Our knowledge of the world comes from the mass media. Our identities are formed in terms of images that come from the media.

Hyperreality and Simulacra: Baudillard also argues that society is now ‘ media saturated Consequently the media influences the way we see the world. The media creates a view of reality that is distorted, producing images that are ‘more real than reality’, in other words ‘hyperreality’ The media presents us with ‘SIMUALCRA’, artificial copies of events which bear no relationship to the real world which are viewed around the world.

e.g. ai music

Question 8

Garrod

Answer 8

Postmodernists such as Garrod (2004) argue that the media doesn’t just reflect reality it creates it through shows such as TOWIE, Made in Chelsea, Dance moms, I’m a celebrity, The real housewives of Cheshire and social networks such as Facebook leave audiences confused between the media and real life.

Question 9

Bauman

Answer 9

Bauman - You are what you buy
Finally Bauman argues modern life is like a shopping mall.

• We can pick and choose our lifestyle and our identity’ things like class or family background no longer matter
This element of choice suggests people are active, have free will and can act without constraint

Question 10

Strinati

Answer 10

Strinati (1995)
Strinati emphasises the importance and power of the media in shaping consumer choice.

Popular culture such as the cult of celebrity, and media images that bombard us daily through a variety of media such as smart phones, social media, TV, radio etc.

increasingly dominate how we define ourselves. The media creates our desires and pressures to consume, we use it to shape our identity; we use media imagery to shape how we see oUrselves and construct how others see us.

It’s not the quality of the item but the trend that matters, the brand name. In films it’s no longer the story that matters but the special effects and the soundtrack or which big named star is the lead.

Question 11

Beck

Answer 11

Postmodern times have contributed to a risk society