pluralist approach to ownership and control Flashcards
what do pluralists suggest
there is no dominant ruling class,but many competing groups with different interests and they are all represented in the media
what does james whale say
media owners have global problem of trade investment to occupy their minds so do not have the time to think about the day to day running of their media business
what is media diversity
pluralists argue the range of media products available is extremely diverse and as a result all points of view are catered
therefore, it is not biased as all views are accounted for. the media mirrors what the audience see as important to earn the most money
who is the main public service broadcaster in the UK
a significant share of the media in the UK is taken by public service broadcasters and controlled by the state
BBC is controlled by the state and this outweighs the bias of the public sector
what is state controls
pluralists argue that the media is restricted by state controls. some societies have banned certain media in order to reduce dominant viewpoints
what is media professionalism
pluralists stress professionalism of journalists and editors and they argue they would never compromise their independence and have too much integrity to be bias.
what is investigative journalism
pluralists also point out that the media have a strong tradition of investigative journalism which has targeted those in power.in recent times e.g. dominic cummings travelling during lockdown.
what is the most state controlled country
Eritrea,(East Africa), eritrea’s media is entirely state controlled with the last privately owned media outlet suspeded in 2001 with their journalists jailed,
